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Ad Creative Testing Tools

Customers already pay 25 companies here.

Checked Oct 2026

Players
25
Typical revenue
$7.4M
Typically founded
2015
Trends Score
20

Trends Score rates how good a market is for someone starting now, out of 100.

One ad creative testing tool makes $2.8B a year. See which one.

Every company here, with what it earns.

What these companies do

🔍 Problem

You need to know how strangers react before you spend the budget. So you buy a panel and wait three months. Fraud runs 15% to 30% and response rates keep falling, so you throw away a quarter to half of what arrives.

💡 Solution

Research firms and startups build AI personas grounded in real human data and query them like a panel. Three grades of grounding: a demographic prompt, a panel's response data, a two-hour interview per person.

💎 Why It Matters

A simulated person now takes the first pass at the survey a real one used to be paid for.

From Trends.vc #0180: Synthetic Audiences

Who's in it

Showing 25 of 25

CompanyRevenueFounded
Kantar$3.4B1992
Zappi$35M2013
Ipsos$2.8B1975
Toluna$294M2000
System1 Group$49M1999
VidMob$18M2014
CreativeX$16M2015
quantilope$14M2014
Entropik$9.9M2016
Amplified$8.2M2017
Behavio$8.0M2014
Alison.ai$7.9M2021
Motion$7.4M2021
Lumen Research$6.6M2013
Neurons$5.0M2013
Attest$4.9M2015
Dragonfly AI$4.3M2018
Swayable$3.5M2018
PickFu$2.6M2008
Brainsuite$2.5M2020
Crux$1.7M2022
Adverteyes$1.2M2025
Attention Insight$880K2019
Superads$525K2024
Brainsight$220K2022

152 more companies make over $10M a year. See who they are.

Every company in every market, with what it earns.

An ad creative testing tool started in 2021 now makes $7.9M a year.

Every company here, with what it earns.

What they earn, and when they started

Under $10K0
$10K to $100K0
$100K to $1M3
$1M to $10M14
$10M and up8
2010 or earlier5
20133
20143
20152
20161
20171
20182
20191
20201
20212
20222
20241
20251

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Questions

How many ad creative testing tools are there?
Customers already pay 25. They include Kantar, Zappi.
How much do ad creative testing tools make?
Typical revenue is $7.4M a year. Across the 25, revenue runs from $220K to $3.4B.
When were ad creative testing tools founded?
Typically in 2015. The newest started in 2025.