AI Software Engineers: Coding Assistants, Growing to $5M ARR, Training AI Models

“Everybody in the world is now a programmer.” — Jensen Huang

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❓ What You’ll Learn

  • How to reach your target audience with lower market risk?
  • Where to get data to train your AI model?
  • How to grow as your customers grow?
  • How to monetize open-source projects?
  • How to help users experience value faster?
  • How to build trust and get early fans?
  • How to write and edit code in natural language?
  • How to protect know-how?
  • How to grow on Google by targeting high-intent keywords?
  • Who grew an AI coding assistant to $5,000,000 ARR?
  • What side projects to build to generate leads?
  • What do software engineers think about AI software engineers?
  • How to future-proof your career as a software engineer.


🔍 Problem

Software engineers are hard to find, recruit and compensate.

Once you hire them, you risk knowledge being lost when they leave.


💡 Solution

AI software engineers can increasingly solve specific issues on their own.

While engineers focus on domain rules and high-level problems.


🗺️ Roadmap

1️⃣ Pick Your Niche

AI Coding Assistants

  • CodePal • Dozens of AI code generation tools
  • CodeWP • AI chat and coding tools for WordPress creators
  • GitHub Copilot • The world’s most widely adopted AI developer tool
  • Bito • Accessible, accurate AI tools trusted by developers across the world
  • Amazon CodeWhisperer • Your AI-powered productivity tool for the IDE and command line
  • Tabnine • Private and personalized AI coding assistant
  • Codeium • The most intelligent AI code generation tool
  • Sourcegraph Cody • Search, write and understand code fast
  • CodeGPT • AI code chat, auto-completion, explanation, error-checking and more
  • AutoCode Pro • Build Chrome extensions, web and mobile apps from text
  • AlphaCode • Competitive programming tool with critical thinking, logic, algorithms and more

2️⃣ Build Your App

  • Build a plugin for popular code editors such as VS Code and JetBrains IDEs. You can reach your target audience with lower market risks.
  • Build an AI agent that completes coding tasks on autopilot.
    • Devin can do Upwork gigs on autopilot.
    • CodeGPT can handle coding tasks on your behalf.
    • ReactAgent builds React components from user stories.
    • Fine has AI agents that understand, analyze, generate and test code.
  • Train your own model to differentiate from competitors.
    • Tabnine is trained on open-source repositories.
    • Refact combines its custom and third-party AI models.
    • GitHub Copilot is trained on all languages from public repositories.
    • CodeWP offers AI chat and coding tools trained for WordPress creators.

3️⃣ Pick Your Monetization Strategy

  • Charge per user to grow as your customers grow.
    • Codacy costs up to $18 per user/mo.
    • Tabnine costs up to $39 per user/mo.
    • AskCodi costs up to $29.99 per user/mo.
  • Offer subscriptions to get predictable revenue.
    • Sweep costs $480 per month.
    • Replit AI costs $20 per month.
    • Fine costs up to $99 per month.
  • Build a monetized open-source tool. Let customers self-host or pay for a managed solution.
    • Sweep has open-source and pro versions.
    • Refact has open-source and cloud versions.
    • CodeGeeX has open-source and paid enterprise versions.

4️⃣ Find Your First Customers

  • Build a playground to help users experience value faster.
    • Tabby has a playground with a sample coding task.
    • Blackbox AI has a playground with pre-built coding prompts.
    • Codeium has a playground with Python, JavaScript, Go, C++ and Java.
  • Share sample problems that your tool can solve. This helps customers understand your value better.
    • Sweep shares sample coding issues it can solve.
    • CodeWP shares AI code snippets and plugin examples.
    • Bito shares AI prompts for generating new code or fixing existing code.
  • Build in public to get trust and early fans. Share challenges, milestones and product updates.

5️⃣ Improve User Experience

  • Let users chat with the code. Make it easy to write and edit code with natural language.
    • Tabnine has an AI chat that can generate and document code.
    • Cursor lets you edit an entire method or class with a single prompt.
    • Replit Ghostwriter lets you generate and summarize your code via a chat.
    • GitHub Copilot lets you chat with your code to build new features and fix bugs.
  • Offer personalized services to show commitment to your customer’s success.
    • Fine can build custom tools and integrations for your use cases.
    • Replit AI offers personalized onboarding to enterprise customers.
    • Codeium offers personalized onboarding and training for your organization.
    • Aide offers personalized onboarding and weekly office hours with the engineering team.
  • Have a strong privacy policy to address concerns about code and know-how privacy.
    • Tabnine has a dedicated privacy page.
    • GitHub Copilot has a trust center with privacy and security policies.
    • Codacy shares security policies on infrastructure, data encryption and more.

6️⃣ Boost Brand Awareness

  • Use programmatic SEO to target high-intent keywords.
    • AskCodi targets dozens of programming languages.
    • ZZZ Code AI targets dozens of code generator and explainer tool keywords.
    • CodePal has dozens of pages for the query “Code Generator for [Programming Language]”.
  • Become a guest on interviews to boost your visibility.
  • Launch on ProductHunt to get more traffic.
    • Bito got “3rd product of the day” with 460 upvotes.
    • Fine got “2nd product of the day” with 737 upvotes.
    • Sourcery got “4th product of the day and week” with 1,036 upvotes.

7️⃣ Scale Your Business

  • Use freemium to lower customer acquisition costs.
    • Codeium is free for individual users.
    • AskCodi has a free plan with access to its base model.
    • Replit AI has a free plan with limited access to AI features.
  • Make your tool free for individual developers. Happy users will spread the word about you at work. This can lead to the adoption of your tool at the company level.
    • Fine is free for individuals and small companies.
    • Amazon CodeWhisperer is free for individual use.
    • Codeium offers unlimited AI usage for individual developers.
  • Use side project marketing to generate leads. Target search intents for solving development tasks.
    • AI2sql has a free SQL formatter.
    • Codepal has dozens of tools for generating, analyzing and improving code.
    • aiXcoder has a code search engine that lets you search API use cases, GitHub repos, similar code and more.


🔗 Links

  1. The world’s first AI software engineer • The thread behind this report.
  2. Building a Report on AI Software Engineers • The tweet behind this report.
  3. Can AI Replace Software Engineers? • Software engineers discuss Devin and how to future-proof your career.
  4. How AI Code Generation Works • The benefits of AI code generation for developers.


🙏 Thanks

Thanks to Chris Beaumont and Stewart Townsend. We had a great time jamming on this report.

✏️ Emin researched and wrote this report. Dru researched and edited this report.


📈 What else?

Trends PRO #0147 — AI Software Engineers has more insights.

What you’ll get:

  • 25 AI Software Engineer Niche Examples (128% More)
  • 9 Ways to Build AI Software Engineers (200% More)
  • 9 Ways to Monetize AI Software Engineers (200% More)
  • 7 Ways to Find Your First Customers (133% More)
  • 11 Ways to Improve User Experience (267% More)
  • 7 Ways to Boost Brand Awareness (133% More)
  • 9 Ways to Scale AI Software Engineers (200% More)
  • 10 Links (150% More)

With Trends Pro you’ll learn:

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  • (📈 Pro) How to get others to market your AI coding tool?
  • (📈 Pro) How to build trust with ROI case studies?
  • (📈 Pro) How to attract more users while offering more value in return?
  • (📈 Pro) What are the economics of AI software engineers?
  • (📈 Pro) Will programmers switch careers as AI evolves?
  • And much more…

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