AI Software Engineers: Coding Assistants, Growing to $5M ARR, Training AI Models

β€œEverybody in the world is now a programmer.” β€” Jensen Huang

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❓ What You’ll Learn

  • How to reach your target audience with lower market risk?
  • Where to get data to train your AI model?
  • How to grow as your customers grow?
  • How to monetize open-source projects?
  • How to help users experience value faster?
  • How to build trust and get early fans?
  • How to write and edit code in natural language?
  • How to protect know-how?
  • How to grow on Google by targeting high-intent keywords?
  • Who grew an AI coding assistant to $5,000,000 ARR?
  • What side projects to build to generate leads?
  • What do software engineers think about AI software engineers?
  • How to future-proof your career as a software engineer.


πŸ” Problem

Software engineers are hard to find, recruit and compensate.

Once you hire them, you risk knowledge being lost when they leave.


πŸ’‘ Solution

AI software engineers can increasingly solve specific issues on their own.

While engineers focus on domain rules and high-level problems.


πŸ—ΊοΈ Roadmap

1️⃣ Pick Your Niche

AI Coding Assistants

  • CodePal β€’ Dozens of AI code generation tools
  • CodeWP β€’ AI chat and coding tools for WordPress creators
  • GitHub Copilot β€’ The world’s most widely adopted AI developer tool
  • Bito β€’ Accessible, accurate AI tools trusted by developers across the world
  • Amazon CodeWhisperer β€’ Your AI-powered productivity tool for the IDE and command line
  • Tabnine β€’ Private and personalized AI coding assistant
  • Codeium β€’ The most intelligent AI code generation tool
  • Sourcegraph Cody β€’ Search, write and understand code fast
  • CodeGPT β€’ AI code chat, auto-completion, explanation, error-checking and more
  • AutoCode Pro β€’ Build Chrome extensions, web and mobile apps from text
  • AlphaCode β€’ Competitive programming tool with critical thinking, logic, algorithms and more

2️⃣ Build Your App

  • Build a plugin for popular code editors such as VS Code and JetBrains IDEs. You can reach your target audience with lower market risks.
  • Build an AI agent that completes coding tasks on autopilot.
    • Devin can do Upwork gigs on autopilot.
    • CodeGPT can handle coding tasks on your behalf.
    • ReactAgent builds React components from user stories.
    • Fine has AI agents that understand, analyze, generate and test code.
  • Train your own model to differentiate from competitors.
    • Tabnine is trained on open-source repositories.
    • Refact combines its custom and third-party AI models.
    • GitHub Copilot is trained on all languages from public repositories.
    • CodeWP offers AI chat and coding tools trained for WordPress creators.

3️⃣ Pick Your Monetization Strategy

  • Charge per user to grow as your customers grow.
    • Codacy costs up to $18 per user/mo.
    • Tabnine costs up to $39 per user/mo.
    • AskCodi costs up to $29.99 per user/mo.
  • Offer subscriptions to get predictable revenue.
    • Sweep costs $480 per month.
    • Replit AI costs $20 per month.
    • Fine costs up to $99 per month.
  • Build a monetized open-source tool. Let customers self-host or pay for a managed solution.
    • Sweep has open-source and pro versions.
    • Refact has open-source and cloud versions.
    • CodeGeeX has open-source and paid enterprise versions.

4️⃣ Find Your First Customers

  • Build a playground to help users experience value faster.
    • Tabby has a playground with a sample coding task.
    • Blackbox AI has a playground with pre-built coding prompts.
    • Codeium has a playground with Python, JavaScript, Go, C++ and Java.
  • Share sample problems that your tool can solve. This helps customers understand your value better.
    • Sweep shares sample coding issues it can solve.
    • CodeWP shares AI code snippets and plugin examples.
    • Bito shares AI prompts for generating new code or fixing existing code.
  • Build in public to get trust and early fans. Share challenges, milestones and product updates.

5️⃣ Improve User Experience

  • Let users chat with the code. Make it easy to write and edit code with natural language.
    • Tabnine has an AI chat that can generate and document code.
    • Cursor lets you edit an entire method or class with a single prompt.
    • Replit Ghostwriter lets you generate and summarize your code via a chat.
    • GitHub Copilot lets you chat with your code to build new features and fix bugs.
  • Offer personalized services to show commitment to your customer’s success.
    • Fine can build custom tools and integrations for your use cases.
    • Replit AI offers personalized onboarding to enterprise customers.
    • Codeium offers personalized onboarding and training for your organization.
    • Aide offers personalized onboarding and weekly office hours with the engineering team.
  • Have a strong privacy policy to address concerns about code and know-how privacy.
    • Tabnine has a dedicated privacy page.
    • GitHub Copilot has a trust center with privacy and security policies.
    • Codacy shares security policies on infrastructure, data encryption and more.

6️⃣ Boost Brand Awareness

  • Use programmatic SEO to target high-intent keywords.
    • AskCodi targets dozens of programming languages.
    • ZZZ Code AI targets dozens of code generator and explainer tool keywords.
    • CodePal has dozens of pages for the query β€œCode Generator for [Programming Language]”.
  • Become a guest on interviews to boost your visibility.
  • Launch on ProductHunt to get more traffic.
    • Bito got β€œ3rd product of the day” with 460 upvotes.
    • Fine got β€œ2nd product of the day” with 737 upvotes.
    • Sourcery got β€œ4th product of the day and week” with 1,036 upvotes.

7️⃣ Scale Your Business

  • Use freemium to lower customer acquisition costs.
    • Codeium is free for individual users.
    • AskCodi has a free plan with access to its base model.
    • Replit AI has a free plan with limited access to AI features.
  • Make your tool free for individual developers. Happy users will spread the word about you at work. This can lead to the adoption of your tool at the company level.
    • Fine is free for individuals and small companies.
    • Amazon CodeWhisperer is free for individual use.
    • Codeium offers unlimited AI usage for individual developers.
  • Use side project marketing to generate leads. Target search intents for solving development tasks.
    • AI2sql has a free SQL formatter.
    • Codepal has dozens of tools for generating, analyzing and improving code.
    • aiXcoder has a code search engine that lets you search API use cases, GitHub repos, similar code and more.


πŸ”— Links

  1. The world’s first AI software engineer β€’ The thread behind this report.
  2. Building a Report on AI Software Engineers β€’ The tweet behind this report.
  3. Can AI Replace Software Engineers? β€’ Software engineers discuss Devin and how to future-proof your career.
  4. How AI Code Generation Works β€’ The benefits of AI code generation for developers.


πŸ™ Thanks

Thanks to Chris Beaumont and Stewart Townsend. We had a great time jamming on this report.

✏️ Emin researched and wrote this report. Dru researched and edited this report.


πŸ“ˆ What else?

Trends PRO #0147 β€” AI Software Engineers has more insights.

What you’ll get:

  • 25 AI Software Engineer Niche Examples (128% More)
  • 9 Ways to Build AI Software Engineers (200% More)
  • 9 Ways to Monetize AI Software Engineers (200% More)
  • 7 Ways to Find Your First Customers (133% More)
  • 11 Ways to Improve User Experience (267% More)
  • 7 Ways to Boost Brand Awareness (133% More)
  • 9 Ways to Scale AI Software Engineers (200% More)
  • 10 Links (150% More)

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