Software Development Services: Attracting New Clients, AI Apps, No-Code Tools

“The value of software is not in the lines of code but in the value it creates.” – Unknown

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โ“ What You’ll Learn

  • How to get new clients?
  • How to build MVPs fast?
  • How will dev shops invest in their clients?
  • Why should you offer recruiting services?
  • How to help clients automate business tasks?
  • How to save the clientโ€™s money?
  • How to signal expertise?
  • How to get predictable revenue?
  • How to avoid underpricing your work?
  • How to set clear expectations for clients?
  • How to lower scope creep?
  • How to scale your revenue without spending more time?
  • How to lower market risk?
  • How to manage multiple projects?


๐Ÿ’Ž Why It Matters

You can build a software business without technical skills.


๐Ÿ” Problem

Youโ€™re not a programmer.

You donโ€™t know how to build quality, scalable software.


๐Ÿ’ก Solution

Software development services let you focus on your core competency.

Such as brand, sales, distribution, domain expertise and more.


๐Ÿ Players

Software Development Service Providers

Developer Marketplaces

  • Skilled โ€ข Find top freelance developers from Israel
  • Codeable โ€ข Find expert WordPress developers
  • Lemon.io โ€ข Connects clients with qualified devs on a per-hour basis
  • Remote Crew โ€ข Hire a team of pre-vetted developers
  • Shepherd โ€ข Hire full-time employees from the Philippines and Latin America
  • CloudDevs โ€ข Hire vetted Latin American remote developers
  • Turing โ€ข Find deeply vetted developers and teams matched by AI


๐Ÿ”ฎ Predictions

  • Dev shops will build MVPs with no-code and low-code tools to help clients get to market faster.


๐Ÿ›  How to build Software Development Services

  • Offer no-code development to help clients get to market faster while saving time and money.
    • Zeroqode builds web and mobile apps.
    • Airdev builds scalable web-based apps.
    • 8020 builds websites using no-code tools.
    • NoCodeTeam builds web and mobile MVPs.
    • Idea Link builds custom software in 4-12 weeks.
    • Low/Code builds custom software with no-code and low-code tools.


๐ŸŒฑ How to grow Software Development Services


๐Ÿ’ฐ How to monetize Software Development Services

  • Charge per hour to lower the chances of underpricing your work.


๐Ÿ”‘ Key Lessons

  • The recurring revenue of software development services is not scalable. Youโ€™re selling hours.
  • Longer-term projects give you predictability. When a short-term project ends, you may start paying salaries from your pocket while looking for new clients.
  • Set realistic, measurable goals to lower scope creep. Break down projects into smaller milestones you can measure and add a 50% buffer on top. Do you think it will take 100 hours? Tell your client it will take 150 hours.


๐Ÿ˜  Haters

โ€œNo-code tools make software development services less relevant.โ€
Less relevant does not mean irrelevant. No-code development is easier but less powerful. Custom development is more complex but more powerful. One does not exclude the other. They serve different purposes.

โ€œSome clients have unrealistic expectations.โ€
Explain the project scopes, timelines and limitations early. Educating your clients on the nuance of building their projects can help you deliver products your clients need instead of want.

โ€œBuilding on top of ecosystems leads to platform risk.โ€
This also lowers market risk. Bubble, Webflow and Salesforce are not going anywhere soon. What are you afraid of?

โ€œOutsourcing software is dangerous. Itโ€™s our key differentiator.โ€
Many businesses compete on pricing, customer service, distribution or another front. Not software. If software is your trade secret, you should build it yourself. If youโ€™re building common software such as a CRM, itโ€™s more feasible to outsource it.

โ€œIf agencies are building and marketing, what is the core competency of the client?โ€
Thereโ€™s more to core competencies than building and marketing products. Logistics, sales, customer service and buying power can be part of the clientโ€™s core competency.


๐Ÿ”— Links

  1. Everyone wants to build a SaaS. But not everyone can code โ€ข The thread for this report.
  2. Project Management Methodologies โ€ข 12 popular frameworks for managing development projects.
  3. MVP vs PoC vs Prototype โ€ข Difference between 3 early product stages.
  4. Building a Report on Software Development Services โ€ข The tweet behind this report.


๐Ÿ“ Related Reports

  • โ€‹โ€‹โ€‹โ€‹โ€‹Productized Services โ€ข Offer service packages instead of hours
  • Consulting โ€ข Guide clients through complex problems
  • Fractional Executives โ€ข Monetize your expertise on an as-needed basis
  • Micro-Consulting โ€ข This is a cost-effective way to get help
  • Agencies โ€ข Help companies solve problems without hiring and managing large teams


๐Ÿ™ Thanks

Thanks to Inaamul Haq Mansoor, Oleg Kalyta,  Maciej Cupial, Uwe Dreissigacker, Stewart Townsend, Nirav Multani and Elie Steinbock. We had a great time jamming on this report.

โœ๏ธ Emin researched and wrote this report. Dru researched and edited this report.


๐Ÿ“ˆ What else?

Trends PRO #0129 โ€” Software Development Services has more insights.

What youโ€™ll get:

  • 16 Software Development Service Providers (129% More)
  • 17 Developer Marketplaces (143% More)
  • 11 Predictions (267% More)
  • 12 Ways to build Software Development Services (300% More)
  • 10 Ways to grow Software Development Services (233% More)
  • 7 Ways to monetize Software Development Services (133% More)
  • 6 Key Lessons (100% More)
  • 13 Links (225% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) How to boost productivity with AI coding platforms?
  • (๐Ÿ“ˆ Pro) How to build products around ChatGPT?
  • (๐Ÿ“ˆ Pro) Why will dev shops build and promote apps for clients?
  • (๐Ÿ“ˆ Pro) Why offer DevOps-as-a-Service?
  • (๐Ÿ“ˆ Pro) Why use AI website builders?
  • (๐Ÿ“ˆ Pro) How to get high-ticket sales with less mental overhead?
  • (๐Ÿ“ˆ Pro) How to help clients validate ideas fast?
  • (๐Ÿ“ˆ Pro) How to lower competitor risk?
  • (๐Ÿ“ˆ Pro) How to monetize your expertise without building software?
  • (๐Ÿ“ˆ Pro) How to attract organic leads?
  • (๐Ÿ“ˆ Pro) Why join expert directories?
  • (๐Ÿ“ˆ Pro) How to build a client flywheel?
  • (๐Ÿ“ˆ Pro) How to boost your potential upside?
  • (๐Ÿ“ˆ Pro) How to get a predictable cash flow?
  • (๐Ÿ“ˆ Pro) How to stop trading time for money?
  • (๐Ÿ“ˆ Pro) What are the negative scale effects of agencies?
  • (๐Ÿ“ˆ Pro) How to start and scale a software agency?
  • (๐Ÿ“ˆ Pro) How to use SEO to get $100,000 deals?
  • (๐Ÿ“ˆ Pro) How to protect your interests with legal documents?
  • And much moreโ€ฆ


๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

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๐ŸŽฎ AI Playground ๐Ÿค Co-Founder Insights โœ… Cult Of Done


This weekโ€™s Founder Finds includes:

๐Ÿค– An AI chat tool
โœ… How to finish anything
๐Ÿ“ˆ A startup growth framework
๐Ÿ’ธ A book on getting better at sales
๐Ÿคฉ The secrets of irresistible products
๐Ÿ’ช How to focus on what you can control
๐Ÿค How to know if you need a co-founder
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

Every action you take is a vote for the type of person you wish to become



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐ŸŽฎ AI Playground shared by Elie Steinbock
A tool to chat with multiple AI models at the same time


โœ… Cult of Done shared by Chuck Hardy
A list of principles to help you finish any project


๐Ÿ“ˆ Four Fits Growth Framework shared by Royce Johnson
A framework for startup growth beyond product-market fit



๐Ÿ“˜ Read This

How to Make Irresistible Products

There are 4 questions that define a valuable product:

  • Dream Outcome: How will this improve my life?
  • Likelihood: How likely is this to happen?
  • Time Delay: How long will this take?
  • Effort: How much work will this take?

Most products focus on the top 2 questions but the bottom is where the magic is.

If you can lower your customerโ€™s time delay and effort to zero, youโ€™re golden.



๐ŸŒŸ Founder of the Week

Jordon McKoy

โ€Iโ€™m a long-time member and have grown to appreciate not only Trends Pro Reports and the insights they hold, but the community that lives around them. Itโ€™s been inspiring to see everyoneโ€™s growth, willingness to share and collaborate.โ€


Jordon is building Benji. A chatbot that helps creators find tax write-offs by automatically sorting through personal and business expenses.


What’s your most important habit?
Regular exercise. Itโ€™s great for my mental health and focus. When I feel stronger physically, I feel stronger mentally and more confident in my work. It is also a break from the world and a moment to be with myself, maybe catch up on a podcast. I find it meditative.


What are you reading right now?
Demand-Side Sales 101 by Bob Moesta

I have a story I tell myself that I donโ€™t like sales or canโ€™t be good at it. Iโ€™d like to rewire the way I think about sales to improve.

The Culture Map by Erin Meyer

Doing some research for an upcoming podcast episode on Find The In.


What product or service do you wish existed?
A service that would make applying for a Visa as easy as filling out a quick form. It would be cool if we could apply to many places at once. Iโ€™m considering moving to Europe next year and Iโ€™m currently feeling a bit overwhelmed thinking about the whole process.


What product are you obsessively using right now?
Spotify and the basic iOS Notes app. Iโ€™m most creative when Iโ€™ve got some music playing in the background and when inspiration hits Iโ€™m quickly capturing ideas in my Notes app. Iโ€™m also a podcast fan and Spotify has me covered there as well. The seamless experiences they enable make them a must for me.


What are you bullish on?
I like the trend of fractional executives and micro-consultants. I think there is real power in people being able to operate within their โ€œzone of geniusโ€. I believe organizations willing to engage with such individuals will benefit from the agility that project-scoped specialists provide.


What are you bearish on?
Prompt engineering. As the underlying models improve and interfaces become more robust, I doubt that prompt engineers will be needed outside of niche applications.


What’s your favorite Trends Report?
Call me biased but Iโ€™ll have to go with the ๐Ÿ”ฌ Micro-SaaS report because Benji is mentioned!


What else?
I’m in the very early days of building a podcast, Find The In. We’ll be exploring  entrepreneurship, technology and business while looking for insights  from founder stories.


Exclusive Deal: Jordon is offering Trends.vc readers 70% off of the first Benji paid plan. Sign up for Benji using this link to claim.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



๐Ÿ”ง Try This

How to Focus on What You Can Control

You canโ€™t control everything.

Youโ€™ll waste your energy trying to change the outcome that wonโ€™t change no matter how hard you try.

Build resilience by focusing on what you can control and learn how to accept the rest.



โ” Ask Yourself

Do You Really Need a Co-founder?

You may have heard that having a co-founder can boost your chances of success.

The main reason for having a co-founder is to share key responsibilities.

Sometimes you need another pair of eyes and different opinions to make the right decision.

But there are business advisors that can do the same and 65% of startups fail due to a feud between co-founders.

Do you really need one?



๐Ÿ† Trends Pro Member Wins

๐Ÿ‘ฅ Atul unlocked 1:1 Founder Intros by joining daily standups


๐Ÿก Brianna Brazle launched The Village


๐Ÿฅพ Mac Martine reached 1,000 subscribers for the SaaS bootstrapper


โญ Prabhjot Singh Lamba got a great video review for Craftar


๐ŸŽฎ Yoann Pavy opened the waitlist for his indie game Z-END


๐ŸŽ™๏ธ Mehmet Gonullu reached the global top 10% in Listen Notes with The CTO Show


๐Ÿ‘จโ€๐Ÿ’ป Elie Steinbock made a video on the code behind OpenStatus



๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

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๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

Short-Form Videos: Generative AI, Creator Funds, Content-Format Fit

“The play button is the most compelling call to action on the web.” – Michael Litt

Get Full Access to Trends Pro


โ“ What You’ll Learn

  • How will short-form video platforms improve the shopping experience?
  • How to monetize with exclusive videos?
  • How are short-form video platforms attracting creators?
  • How to make short-form videos fast?
  • Why should podcasts use short-form videos?
  • Why should you start a faceless YouTube channel?
  • How to monetize your traffic?
  • How to find the content-format fit?
  • How to boost retention?
  • How to tell great stories in shorter formats?


๐Ÿ’Ž Why It Matters

Short-form videos are easier to consume and share.


๐Ÿ” Problem

We have short attention spans.


๐Ÿ’ก Solution

Short-form videos let you explore many independent interests in the time it takes to watch one long video.


๐Ÿ Players

Short-Form Video Examples


๐Ÿ”ฎ Predictions

  • Short-form video platforms will embed storefronts into videos to improve the shopping experience.


โ˜๏ธ Opportunities


๐Ÿ”๏ธ Risks

  • Content-Format Fit โ€ข Short-form videos have limited context. This makes it hard to convey complex concepts. Can you teach backend development in 1 minute?
  • Platform Risk โ€ข Youโ€™re subject to YouTube, TikTok, Facebook, Instagram and Snapchat policies.
  • Creative Burnout โ€ข Short-form videos can quickly become outdated. You may need to produce timely content fast. This can lead to creative burnout.


๐Ÿ”‘ Key Lessons

  • Short-form videos can drive growth for your long-form videos. Using a combination of both formats can boost your reach. Joshua Weissman shares quick cooking tips and food recipes.
  • Short-form videos are mobilecentric. If you take them from your long-form videos, ensure that the content is optimized for mobile screens.
  • Short-form videos are great for sharing quick, focused solutions. Learn how to use chopsticks fast.


๐Ÿ”ฅ Hot Takes

  • Short-form videos are best for casual content. Longer-form videos are best for serious subjects.
  • Using clickbait captions will boost retention. โ€œWait until the endโ€ or โ€œThatโ€™s what happens ifโ€ฆโ€ are popular ways to lower the chances of skipping your video.
  • Captivating short-form videos are hard to make. You need to adapt to new trends and formats to keep your content engaging. People get used to the same narrative fast.


๐Ÿ˜  Haters

โ€œIt’s harder to tell compelling stories in shorter formats.โ€
Focus on a single idea, use catchy visuals and add smooth transitions. If this doesnโ€™t work, it can be wise to use long-form videos to tell your stories.

โ€œSaturation makes it harder to stand out.โ€
Use your personality to stand out. Your character and experiences are unique.

โ€œAttention span is a myth. People may spend more time watching short-form videos than long-form videos.โ€
Youโ€™re talking about watching videos as a process. Weโ€™re talking about watching individual videos.

โ€œShort-form videos lack depth. They focus on entertainment instead of meaningful content.โ€
What is meaningful content? Hereโ€™s how to safely walk dogs. Hereโ€™s how to help a choking baby. Hereโ€™s how to strengthen your wrists.


๐Ÿ”— Links

  1. โ€‹How Charli D’Amelio Got Hundreds of Thousands of Followers Per Day โ€ข The thread for this report.
  2. Keyword Insights on TikTok โ€ข Trending script keywords from voice-overs, captions and ads.
  3. The Best TikTok SEO Strategy โ€ข How to optimize TikTok videos for search.
  4. Building a Report on How Create and Monetize Short-Form Videos โ€ข The Tweet behind this report.


๐Ÿ“ Related Reports


๐Ÿ™ Thanks

Thanks to Maciej Cupial, Stewart Townsend, Errol Tiozon, Uwe Dreissigacker and Hamed Mohammadpour. We had a great time jamming on this report.

โœ๏ธ Emin researched and wrote this report. Dru researched and edited this report.


๐Ÿ“ˆ What else?

Trends PRO #0128 โ€” Short-Form Videos has more insights.

What youโ€™ll get:

  • 21 Short-Form Video Examples (163% More)
  • 9 Predictions (200% More)
  • 16 Opportunities (300% More)
  • 5 Risks (67% More)
  • 10 Key Lessons (233% More)
  • 12 Hot Takes (300% More)
  • 9 Links (200% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) How to get brand deals?
  • (๐Ÿ“ˆ Pro) How can teachers use short-form videos?
  • (๐Ÿ“ˆ Pro) How to use prompt engineering to make short-form videos?
  • (๐Ÿ“ˆ Pro) How to turn long videos into short clips at scale?
  • (๐Ÿ“ˆ Pro) How to get user-generated content?
  • (๐Ÿ“ˆ Pro) How to boost brand awareness?
  • (๐Ÿ“ˆ Pro) What are hashtag communities?
  • (๐Ÿ“ˆ Pro) How to lower platform risk?
  • (๐Ÿ“ˆ Pro) How to build trust?
  • (๐Ÿ“ˆ Pro) Why should you use cliffhangers?
  • (๐Ÿ“ˆ Pro) How to go viral fast?
  • (๐Ÿ“ˆ Pro) Why does SEO matter?
  • (๐Ÿ“ˆ Pro) How to optimize visuals for tutorials?
  • (๐Ÿ“ˆ Pro) Why does watch time matter?
  • (๐Ÿ“ˆ Pro) Who offers productized short-form video services?
  • (๐Ÿ“ˆ Pro) What is content-platform fit?
  • (๐Ÿ“ˆ Pro) How to turn short-form videos into online courses?
  • (๐Ÿ“ˆ Pro) What are 9 short-form video ideas?
  • And much moreโ€ฆ


๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

๐Ÿ—จ๏ธ Better Prompts โš–๏ธ Mastering Negotiation ๐Ÿ—บ๏ธ Slowmading with Kids


This weekโ€™s Founder Finds includes:

๐ŸŽก 5 creator flywheels
๐Ÿ—บ๏ธ Slowmading with family
๐Ÿค– An AI prompt writing tool
๐Ÿ’ณ What is expectations debt
๐Ÿ’ญ A list of ideas for founders
๐Ÿง˜ 3 quick ways to lower stress
๐Ÿงช A copy guide for SaaS products
โš–๏ธ A book about mastering negotiation
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

Be undeniably good. No marketing effort can substitute for that.



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐Ÿค– Prompt Refine shared by Jordon McKoy
A tool to compare, organize and refine your ChatGPT prompts


๐Ÿงช SaaS Copy Guide shared by Tim Jones
A short guide on improving SaaS landing page copy


๐Ÿ’ญ 37signals shared by Christa Clarke
A high-signal collection of ideas for founders



๐Ÿ”ง Try This

5 Creator Flywheels from Top Creators

Creator flywheels are growth loops that will help you build and grow your audience.

Here are 5 creator flywheels used by top creators to get more followers, customers and sales.



๐ŸŒŸ Founder of the Week

Hamed Mohammadpour

โ€œEntrepreneurship is hard and having motivated, ambitious people around is very helpful. The Trends Pro Community and reports are top-notch. Iโ€™m learning a lot from each of them.โ€


Hamed is building Dolores. This is an AI tool that makes stunning videos and podcasts at scale with a single prompt.


What’s your most important habit?
Meditating twice a day for 10-30 minutes.


What are you reading right now?
$100M Offers by Alex Hormozi

Never Split the Difference by Chris Voss

The first one is about making irresistible offers and the second one is about communication. Both are crucial for any successful entrepreneur.


What product or service do you wish existed?
I love drinking tea but the tea brewing experience is subpar compared to coffee. The โ€œNespresso for Teaโ€ (as a company, not tea capsules) is a missing opportunity for the part of the world that consumes tea but still brews it in the traditional way. I have started sketching the product and collecting feedback to see if anyone wants to bring this idea to life.


What product are you obsessively using right now?
ChatGPT. I use it to learn new things and do my work faster.


What are you bullish on?
Fusion energy. It has an incredible potential with less radioactive waste. It could provide a nearly limitless and clean energy source for generations to come.

A company Iโ€™m following in this space is Helion Energy. It raised funds from Sam Altman and Microsoft, aiming to go into production in 2027.


What are you bearish on?
Traditional education. It canโ€™t keep up with the tech innovation and relies on outdated teaching methods. A more flexible and innovative education system with lifelong learning and an interdisciplinary approach is key for preparing people for the challenges and opportunities that the future holds. It’s about nurturing creativity, curiosity and skills that go beyond the classroom.


What’s your favorite Trends Report?
Working on a media generation tool, I canโ€™t help but love the two relevant Trends reports: ๐Ÿ“บ Faceless YouTube Channels and ๐ŸŽ™ Podcasts.


Exclusive Deal: Hamed is offering Trends.vc readers pre-launch access to Dolores and 40% off the Pro plan for 6 months. Use the code “TRENDS” in the referral field to claim.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



๐Ÿ“˜ Read This

Expectations Debt

Expectations are like a debt that must be repaid before you get any joy out of what youโ€™re doing.

Your portfolio surged during a bubble, your company hit a huge valuation or you got a salary that exceeds your skills. It feels great… 

But reality will catch up.

Expectations debt is repaid in the form of self-doubt and crushed morale. When you understand that, you become careful about what you wish for.

  • Companies should want the valuation they deserve and not a penny more.
  • Workers should want a salary that matches their skill and nothing more.
  • Families should want a lifestyle they can sustain and nothing higher.



๐ŸŽง Listen To

3 Quick Ways to Lower Stress at Work

Taking a quick break to lower your stress level can boost your productivity.

  • Drink water: It has natural calming properties
  • Go for walk: This leads to better mood and relaxation
  • Look out the window: Natural light will lower eye strain and anxiety



๐Ÿ† Trends Pro Member Wins

๐Ÿ‘ฅ Jordon McKoy unlocked 1:1 Founder Intros by joining daily standups


๐Ÿ“ˆ Katt Risen launched the Build the Trends newsletter


๐Ÿ—บ๏ธ Mac Martine wrote a viral tweet about slowmading with his family


โœ๏ธ Marc Fletcher launched Owndraft


๐Ÿค– Eddie Forson launched an AI feature for EnVsion


๐Ÿ› ๏ธ Frank Jones hosted a workshop on Rapid Prototyping AI Tools


๐Ÿง  Frank Jones and Renae Gregoire unlocked Trends.vc Masterminds by reaching 30-day standup streaks



๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

Online Events: Validating Demand, Lead Magnets, Hybrid Events

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” – Amy Poehler

Get Full Access to Trends Pro


โ“ What You’ll Learn

  • How to offer hands-on experience in online events?
  • What are examples of successful metaverse concerts?
  • How to validate demand?
  • How to get early revenue?
  • How to find qualified prospects with online events?
  • What are hybrid events?
  • Whoโ€™s building online events for AR/VR headsets?
  • How will open startups use online events?
  • How to break the ice in your online event?


๐Ÿ’Ž Why It Matters

Online events are borderless.

They are a cost-effective and scalable way to spread your message.


๐Ÿ” Problem

We want to connect, learn and be entertained without leaving home.


๐Ÿ’ก Solution

Online events have lower friction.

Anyone with web access can join.


๐Ÿ Players

Online Events

Online Event Tools

  • Zoom โ€ข Connect with video, audio, phone and chat
  • HeySummit โ€ข Build, grow and monetize online and hybrid events
  • Livestorm โ€ข Simple meeting and webinar platform
  • Gather โ€ข Build 2D online conference spaces
  • Podia โ€ข Sell workshops, classes and webinars
  • StreamYard โ€ข Live streaming and recording studio in your browser
  • BigMarker โ€ข Platform for webinars, virtual and hybrid events


๐Ÿ”ฎ Predictions


โ˜๏ธ Opportunities

  • Presell your online event to validate demand and get early revenue.
    • IRE21 is a virtual event for journalists that offers a 25% discount for early tickets. 
    • SHARP is an event for authors, readers and publishers that offers a 33% discount for early booking.
    • ATOMICON is a hybrid sales and marketing event for small businesses. It offers early tickets with a 55% discount.


๐Ÿ”๏ธ Risks

  • Connectivity Issues โ€ข Internet disruptions, slow speeds and lag spikes can lead to missed content, poor peer interaction and frustration.
  • Coordination Risk โ€ข Failure to manage groups can lead to poor attendee experience.
  • Reputation Risk โ€ข Misbehavior such as Zoom Bombing can lead to negative experiences and a lack of interest in future events.


๐Ÿ”‘ Key Lessons

  • Online events have higher margins. Lower costs and wider reach make it easier to make a profit.
  • Hybrid events are a โ€œtwo-sided medalโ€. Balancing in-person and online aspects of the same event requires 2x much effort.
  • Have a backup plan. You should be able to switch platforms when having technical issues.


๐Ÿ”ฅ Hot Takes

  • Online events with hundreds of attendees make it hard for each member to share value. This makes it more appealing to watch the recording on-demand than attending a live event.
  • Weโ€™ll see online events built for specific AR/VR headsets. Connect is a virtual event on virtual, mixed and augmented realities. You need a Quest device to attend the event.
  • Open startups will host public board meetings with past achievements and future plans. Gumroad shares its board meetings on YouTube.


๐Ÿ˜  Haters

โ€œIt is hard to engage remote audiences. They can get distracted by their friends, family and pets.โ€
Host the event over a few days. Break down content into shorter portions. Add interactive activities such as polls and Q&As. Change the pace of the event with videos and quick discussions. This can help attendees stay focused and to not get bored.

โ€œIn-person events have higher-fidelity interactions than online events.โ€
True. In-person events also have more friction since everyone needs to attend in person. Online events are more inclusive while in-person events have higher fidelity.

โ€œHybrid events have the best of both worlds.โ€
Hybrid events are complex. You need to solve logistics, catering and security problems for in-person attendees. As well as connectivity, engagement and moderation issues for online attendees.

โ€œOnline events are exhausting. Zoom fatigue is real.โ€
Short breaks, chit-chatting and letting attendees turn off video can help to lower online fatigue.

โ€œWhat if I want to go to two sessions that happen at the same time because of tracks?โ€
This is a tradeoff for having a focused experience. Most online events share recordings that you can watch later.


๐Ÿ”— Links

  1. Building a Report on How to Grow and Monetize Online Events โ€ข The Tweet behind this report.
  2. 35 Ice Breaker Games for Virtual and Hybrid Events โ€ข Ways to lighten the mood at the start of an event.
  3. Hybrid Events Are Essential โ€ข Learn the 10 benefits of hybrid events.


๐Ÿ“ Related Reports

  • โ€‹โ€‹โ€‹โ€‹โ€‹Audience-First Products โ€ข Validate products, build distribution and stay accountable
  • Gamification โ€ข Boost engagement with missions and rewards
  • Presales โ€ข Validate demand before investing time and money into building new products
  • Influencer Marketing โ€ข Borrow audiencesโ€™ attention to build awareness and find customers
  • Freemium โ€ข Lower your customer acquisition costs with a free version of your product


๐Ÿ™ Thanks

Thanks to Frank Jones, Mark Todd and Stewart Townsend. We had a great time jamming on this report.

โœ๏ธ Emin researched and wrote this report. Dru researched and edited this report.


๐Ÿ“ˆ What else?

Trends PRO #0127 โ€” Online Events has more insights.

What youโ€™ll get:

  • 20 Online Event Examples (186% More)
  • 14 Online Event Tools (100% More)
  • 12 Predictions (300% More)
  • 15 Opportunities (400% More)
  • 7 Risks (133% More)
  • 12 Key Lessons (300% More)
  • 7 Hot Takes (133% More)
  • 9 Links (200% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) How can artists make live concerts more accessible?
  • (๐Ÿ“ˆ Pro) What are token-gated online events?
  • (๐Ÿ“ˆ Pro) How to help team members feel closer when they are miles apart?
  • (๐Ÿ“ˆ Pro) What are VR business meetings?
  • (๐Ÿ“ˆ Pro) What are virtual workspaces?
  • (๐Ÿ“ˆ Pro) How can companies help employees fight loneliness?
  • (๐Ÿ“ˆ Pro) How to handle traffic spikes during online events?
  • (๐Ÿ“ˆ Pro) How to build an immersive online event?
  • (๐Ÿ“ˆ Pro) How to lower competition?
  • (๐Ÿ“ˆ Pro) How to use online events to onboard SaaS users?
  • (๐Ÿ“ˆ Pro) How to boost engagement?
  • (๐Ÿ“ˆ Pro) How to boost brand loyalty?
  • (๐Ÿ“ˆ Pro) What are breakout rooms?
  • (๐Ÿ“ˆ Pro) What are online event tracks?
  • (๐Ÿ“ˆ Pro) How to maximize reach?
  • (๐Ÿ“ˆ Pro) How to help attendees build personal connections?
  • (๐Ÿ“ˆ Pro) Why should you vet attendees?
  • (๐Ÿ“ˆ Pro) How to boost the attendance rate?
  • (๐Ÿ“ˆ Pro) Why should you offer virtual gifts?
  • (๐Ÿ“ˆ Pro) What is NFT ticketing?
  • (๐Ÿ“ˆ Pro) Who has built an online event for 5,000 people with no-code?
  • And much moreโ€ฆ


๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

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๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

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๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

๐Ÿš€ Journey to $50k MRR ๐Ÿ“ฃ Marketing Channels That Work ๐Ÿ”บ How Much To Ask


This weekโ€™s Founder Finds includes:

๐Ÿ•’ How to be patient
๐Ÿค” 8 logical fallacies
๐Ÿ”บ The pyramid of trust
๐Ÿ† An award-winning to-do app
๐Ÿค An essay on service marketplaces
๐Ÿ“ฃ 11 marketing channels for founders
๐Ÿš€ Reaching $50,000 MRR in 5 months
๐Ÿง  A book about neuroscience and productivity
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

If the pain is strong enough, someone will pay you for it.



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐Ÿ“ฃ Marketing Channels That Work shared by Royce Johnson
A list of 11 marketing channels that consistently work for founders


๐Ÿ”บ Pyramid of Trust shared by Prabhjot Singh Lamba
A video about not asking for too much too soon


๐Ÿค Service Marketplaces shared by Ryan Booher
An essay on the potential and challenges of service marketplaces



๐Ÿ“˜ Read This

8 Logical Fallacies

Logical fallacies are errors in reasoning that make us think that we know something that we donโ€™t.

  • Red herrings: Arguments that seem relevant to an issue but actually are not.
  • Slippery slope: Chaining negative consequences thinking that one leads to the other.
  • Correlation is not causation: If 2 things often occur together, this does not mean one causes the other.



๐ŸŒŸ Founder of the Week

Edward Danilyuk

โ€œI have been a Trends Pro Member for a few years now. I love it for two reasons.
1. The reports. Dru and the team do a great job of diving into different topics. These would take me weeks if not months to do the research on.
2. The people. We have daily standups, I have had a lot of 1-1 calls with Trends Pro members and have even worked with some of them.โ€


Edward is building Black Mammoth, providing fast and reliable web development services for a flat monthly fee.


What’s your most important habit?
Doing what I say I will do.

Many years ago I asked Paul Jarvis for advice on how to be a good contractor. He told me two things:

“Do the work”,

“Do what you say youโ€™re going to do”.

I have made a good living so far by following this simple advice.


What are you reading right now?
Your Brain at Work by Dr. David Rock

I want to improve my performance while understanding more about the science of how our brains work. I’m a big fan of testing new routines, keeping what works and tossing the rest.

This book dives into your brain limitations and gives you good ideas on how to better organize your work day.


What product are you obsessively using right now?
Things. It’s a simple to-do app that organizes my life.


What are you bullish on?
Decentralization of things such as energy and food supply.

Almost everything we get comes from a big corporation and we can’t see what’s going on behind the scenes.


What are you bearish on?
AI.

I think it’s going to either become regulated to death or tightly controlled by a few big corporations who will stifle innovation with the goal of increasing their own profits.

Pretty much every major innovation has run into this.


What’s your favorite Trends Report?
๐Ÿงณ Digital Nomads

We (my wife and our four kids) have committed to a 2+ year journey around the world ๐Ÿ˜… Reading this report gave us a lot of insight, tools to checkout and people to follow.

The idea of optimizing where and specifically WHEN we live somewhere really stuck with me.


What else?
As cheesy as this sounds, you can literally make anything possible.

I went from digging holes in rocks in the heat and freezing snow, to full-time consulting as a software engineer while traveling the world. It all started with a thought. Don’t underestimate the power of thoughts you have.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



๐Ÿ”ง Try This

Journey to $50,000 MRR

Nick went from making $350,000 at Meta to making $0 as an indie hacker.

He built a portfolio of 9 products which grew to $50,000 MRR in 5 months.

The more you try, the higher are your chances of success.



โ” Ask Yourself

How to Be Patient in an Impatient World?

Many people mistake patience for the ability to wait for something.

Patience isnโ€™t simply waiting. Itโ€™s your attitude towards waiting.

You ordered a pizza and you can wait for it:

  • Patiently: Reading a book while waiting for it
  • Impatiently: Pacing around the house and calling the restaurant (again!)

Waiting patiently benefits everybody but weโ€™re getting worse at being patient.Learn how to be more patient to win in an impatient world.



๐Ÿ† Trends Pro Member Wins

๐Ÿ‘ฅ Chris Bulen and Eren Suzer unlocked 1:1 Founder Intros by joining daily standups


๐Ÿ’ฐ Milly Tamati crossed $50,000 ARR with Generalist World


๐Ÿซ Mehmet Gonullu featured InvoiceBerry by Uwe Dreissigacker in The CTO Show newsletter


๐Ÿ‘” Jesper Delporte hit a $1,200 order with Cheegs thanks to landing page redesign tips from Errol Tiozon


๐ŸŒ Karthik Vijayakumar has started getting organic traffic to Kartvee.com


๐Ÿงญ Bernardt J. Vogel reached 6,000 subscribers with Curious Compass


๐Ÿง  Elie Steinbock unlocked Trends.vc Masterminds by reaching a 30-day standup streak



๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

Shopify Plugins: Referral Programs, Productized Services, Organic Growth

“Because of Shopify, the problem we have to solve is what to build, not how to build.” – Mukul Chaware

Get Full Access to Trends Pro


โ“ What You’ll Learn

  • How to personalize customer support?
  • What is virtual shopping?
  • How to boost your chances of success?
  • How to boost your sales?
  • How to build trust?
  • How to optimize app store listing?
  • How to get featured by Shopify?
  • How to grow faster with less risk?
  • How to keep up with Shopify API updates?
  • How to stair-step your way to success?


๐Ÿ’Ž Why It Matters

Shopify has 1,750,000 merchants and only 8,000 apps.


๐Ÿ” Problem

Each merchant has unique needs that Shopify canโ€™t fulfill on its own.


๐Ÿ’ก Solution

Shopify apps fill unaddressed needs by allowing merchants to customize their stores.


๐Ÿ Players

Shopify Apps

  • BlogHandy โ€ข Build a SEO-optimized blog for your store
  • Stackend โ€ข Add social features such as live shopping, user profiles and more
  • Klaviyo โ€ข Smart email marketing and SMS automation
  • Bevi Design โ€ข Animated pop-ups
  • Rewind Backups โ€ข Backup your storeโ€™s items, themes and more
  • Tidio โ€ข Live chat and chatbots for customer support
  • DSers โ€ข Place orders, find suppliers and import products from AliExpress


๐Ÿ”ฎ Predictions

  • Shopify stores will use ChatGPT for personalized customer support. This will boost engagement, conversion and sales.


โ˜๏ธ Opportunities


๐Ÿ”๏ธ Risks

  • Platform Risk โ€ข Shopify apps are subject to Shopifyโ€™s outages and policies.
  • Competitor Risk โ€ข Youโ€™ll have to convince customers that your app is better than competitors.
  • Compatibility โ€ข Shopify apps can conflict with each other. This can break store operations such as order processing, inventory management and more.


๐Ÿ”‘ Key Lessons


๐Ÿ”ฅ Hot Takes

  • Those who copy successful paid apps and offer freemium alternatives will grow faster with less risk.
  • Excessive customization leads to confusion and poor customer experience. Merchants want to be able to quickly set up the app and do the job.
  • Free Shopify apps devalue the marketplace and make it harder for paid apps to survive. Why would merchants pay for your discount spin wheel if they can get it for free?


๐Ÿ˜  Haters

โ€œShopify updates its API every 3 months. I donโ€™t want to deal with constant maintenance.โ€
Shopify gives you 9 months to adapt your Shopify app. If you fail to do so, Shopify will switch your app to the oldest supported API version to lower the chances of breaking your app.

โ€œShopify can take me out of business by building similar products. Sidekick can kill all AI-powered apps.โ€
Thatโ€™s part of the platform risk. While ecosystems help you grow, nothing stops them from adding their own tools.

โ€œCompetitors can see the reviews to spot the pros and cons of my Shopify app. This makes it easier to compete with me.โ€
You canโ€™t stop copycats but you can build an unlisted app. Though this will lower your reach and social proof. Stop worrying about competitors and focus on building an app that is so great your customers will feel dumb switching to anything else.


๐Ÿ”— Links

  1. Building a Report on How to Launch and Grow Shopify Plugins โ€ข The tweet behind this report.
  2. How to Build a Shopify App โ€ข In-depth guide on building Shopify apps.
  3. Stair-Stepping with Plugins โ€ข Benefits and risks of building on existing ecosystems.


๐Ÿ“ Related Reports


๐Ÿ™ Thanks

Thanks to Vikash Kumar Prajapati, Dan Schoonmaker, Uwe Dreissigacker, Eamonn Carey, Sam Schrup and Tim Jones. We had a great time jamming on this report.

โœ๏ธ Emin researched and wrote this report. Dru researched and edited this report.


๐Ÿ“ˆ What else?

Trends PRO #0126 โ€” Shopify Plugins has more insights.

What youโ€™ll get:

  • 23 Shopify Apps (229% More)
  • 11 Predictions (267% More)
  • 9 Opportunities (200% More)
  • 5 Risks (67% More)
  • 7 Key Lessons (133% More)
  • 7 Hot Takes (133% More)
  • 11 Links (267% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) How to sell products on live streams?
  • (๐Ÿ“ˆ Pro) How will social networks adapt to online shopping?
  • (๐Ÿ“ˆ Pro) Where to learn how to build, grow and monetize Shopify apps?
  • (๐Ÿ“ˆ Pro) How to turn web stores into mobile stores?
  • (๐Ÿ“ˆ Pro) How to automate store operations?
  • (๐Ÿ“ˆ Pro) How to lower competitor risk?
  • (๐Ÿ“ˆ Pro) How to lower your customer acquisition costs?
  • (๐Ÿ“ˆ Pro) How to turn your Shopify app into a full SaaS product?
  • (๐Ÿ“ˆ Pro) How much time does it take to build a SaaS-like Shopify app?
  • (๐Ÿ“ˆ Pro) Who has made $900,000 with Shopify apps?
  • (๐Ÿ“ˆ Pro) What are store operation niches you can build a Shopify app for?
  • (๐Ÿ“ˆ Pro) How to market Shopify apps?
  • (๐Ÿ“ˆ Pro) Who grew a Shopify app to $10,000 MRR?
  • (๐Ÿ“ˆ Pro) How to pass the review of your Shopify app?
  • (๐Ÿ“ˆ Pro) What are key lessons shared by Shopify developers?
  • And much moreโ€ฆ


๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

๐Ÿฆพ Awesome AI Agents โŒ› Taking Control of Time ๐ŸŽจ 1,448 Design Principles


This weekโ€™s Founder Finds includes:

๐Ÿฆพ A list of AI agents
๐Ÿ“ˆ The power of tiny gains
๐Ÿ‘• A project estimation tool
๐ŸŽจ A list of design principles
๐Ÿค– How to fine-tune GPT-3.5
๐Ÿ•‘ How to gain control of your time
๐Ÿง  Why smart people have bad ideas
๐Ÿ„ How to stand out in a crowded market
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

Learning how to break habits can serve you in life almost better than anything else.



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐Ÿฆพ AI Agents Landscape shared by Mehmet Gonullu
An overview of currently available AI agents


๐Ÿ‘• T-Shirt Sizing Project Estimation shared by David Fu
A project estimation tool based on T-shirt sizes


๐Ÿง  Why Smart People Have Bad Ideas shared by Royce Johnson
An essay on the challenges of creating products that people will want to buy



๐Ÿ“˜ Read This

Continuous Improvement

Continuous improvement occurs when you make small positive changes each day.

If you get 1% better each day for 1 year, youโ€™ll end up 37x better at the end of it.

Hereโ€™s how you can start getting better right now:

  • Do More of What Already Works: Floss every day and never miss workouts.
  • Avoid Tiny Losses: Lower your credit card limits and eat fewer unhealthy foods.
  • Measure Backward: Make decisions based on what happened, not what will happen.



๐ŸŒŸ Founder of the Week

Frank Jones

โ€œI started using Trends Pro at the end of 2022. However, the new year started with two deaths in my family and that took my attention away from work. I recently returned to the Trends Pro Community. Today, I’m just over a week into a standup streak shooting for the 30-day mastermind goal.โ€


Frank is building ENC Explorer. This is a travel guide for anyone that visits or relocates to eastern North Carolina.


What’s your most important habit?
Putting my health first. Exercise, community service and family time are anchors in my calendar.


What are you reading right now?
Iโ€™ve just finished Thinking in Systems by Donella H. Meadows. I’m reading ย Purple Cow by Seth Godin and Ready, Fire, Aim by Michael Masterson will be next. I’m looking for patterns related to remarkable businesses that I can launch fast.


What product are you obsessively using right now?
ChatGPT API. Everyone has access to these tools, just like we all have access to website builders. There is an opportunity right now to develop niche tools based on clever prompt engineering and simple user interfaces.


What are you bullish on?
Prototyping AI tools. Most people wonโ€™t become prompt engineers. If you find a clever way to transform user input into a valuable output, there is an opportunity to build niche tools.


What’s your favorite Trends Report?
I have a portfolio of niche websites, so I appreciate the broad list of report topics. They help me find content topics for new or existing websites.


Exclusive Deal: Frank is offering Trends.vc readers a free membership to the SEO Social Club. They meet each month to discuss digital marketing and SEO. Create your account on https://seosocial.club/ to claim.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



๐Ÿ”ง Try This

Design Principles

An open-source collection of 1,448 design principles and methods that form the basis of good products.

Including 195 real-life examples used by organizations, individuals and product teams.



๐Ÿ‘€ Watch This

How to Gain Control of Your Free Time

Key to time management is setting priorities.

If you donโ€™t have time to do something, it means itโ€™s not a priority.

You say youโ€™re busy but if the water heater breaks and thereโ€™s water all over your basement, youโ€™ll find time to deal with the mess.

Time is a choice.

Even if we are busy we have time for what matters.

When we focus on what matters we can build the lives we want in the time weโ€™ve got.



๐Ÿ† Trends Pro Member Wins

๐Ÿค– Elie Steinbock made a tutorial for fine-tuning GPT-3.5 Turbo


๐ŸŽฅ Maisha Cannon made a video comparing Claude and GPT-4


๐Ÿ“ˆ Jakub Nowikowski wrote a monthly update for Languive


๐Ÿ”’ Anderson Dadario launched a free security tool


๐Ÿ—ฃ๏ธ Meiko S. Patton wrote a guide on making talking photo avatars


๐Ÿง  Royce Johnson, Meiko S. Patton and Ryan Booher unlocked Trends.vc Masterminds by reaching 30-day standup streaks



๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

Chrome Extensions: ChatGPT, Pink Oceans, No-Code Tools

“Consumers are expecting personalized experiences.” – Mary Beth Laughton

Get Full Access to Trends Pro


โ“ What You’ll Learn

  • How to build Chrome extensions with no-code?
  • Which Chrome extensions turned into SaaS platforms?
  • Who offers productized services for building Chrome extensions?
  • How to build Chrome extensions with ChatGPT?
  • How to index into existing markets?
  • How to grow organically?
  • What is a pink ocean?
  • How to find Chrome extension ideas?
  • How to spy on competitors?
  • What Chrome extension makes $1,500,000 ARR?
  • Who presold a Chrome extension for $1,000 in 24 hours?


๐Ÿ’Ž Why It Matters

Google Chrome has billions of users but each person has unique needs.


๐Ÿ” Problem

Google Chrome tries to cater to everyone.

But each of us has unique needs.


๐Ÿ’ก Solution

Chrome extensions improve your browsing experience with custom features.


๐Ÿ Players

Chrome Extensions

  • Wappalyzer โ€ข Helps to see what technologies websites use
  • Grammarly โ€ข Check spelling and grammar mistakes
  • Mailtrack โ€ข Track your email open rate
  • Loom โ€ข Record your screen, video and audio
  • Keywords Everywhere โ€ข Get keyword data with traffic, cost and volume estimates
  • Honey โ€ข Find coupons on 30,000+ sites

Chrome Extension Makers


๐Ÿ”ฎ Predictions


โ˜๏ธ Opportunities

  • Niche down to lower competition. Serve customers with unique needs that nobody else is serving.


๐Ÿ”๏ธ Risks


๐Ÿ”‘ Key Lessons

  • Chrome extensions can boost your reach. Grammarly grew from 0 users in 2009 to 1,000,000 daily active users in 2015 when it launched Grammarly for Chrome. It grew to 7,000,000 daily active users in the next 2 years.
  • Having badges can help you build trust and get more users. They prove that an extension follows Googleโ€™s best practices and was published by a verified developer.
  • Chrome extensions are hard to debug. They rely on third-party websites that may or may not work properly.


๐Ÿ”ฅ Hot Takes

  • Chrome Web Store is a pink ocean. There are ~137,000 extensions for ~3,000,000,000 Chrome users. In contrast, there are ~1,600,000 apps for ~2,000,000,000 Apple users.
  • Many Chrome extensions are SaaS apps. They offer features for a recurring price.
  • You can succeed by offering alternatives to obsolete Chrome extensions. Tim Leland says you can find many extensions that have not been updated in years and have high user counts.


๐Ÿ˜  Haters

โ€œI canโ€™t provide enough value with a Chrome extension. The problem Iโ€™m trying to solve is too complex.โ€
Chrome extensions often excel at doing simple actions. If you have a complex workflow, you can build a full SaaS platform with a Chrome extension being a nice-to-have.

โ€œYou underestimate how hard it is to build complex Chrome extensions.โ€
While you can build a simple extension in 1 day, a complex one may take months to build. Taplioโ€™s new extension for LinkedIn outreach took months to develop.

โ€œI can obfuscate my code so that nobody can steal my Chrome extension.โ€
This goes against Chrome Web Store policies.


๐Ÿ”— Links

  1. Building a Report on How to Grow and Monetize Chrome Extensions โ€ข The tweet behind this report.
  2. Chrome Extension that Steals Everything โ€ข Building a malicious Chrome extension.
  3. Build It and They Will Come โ€ข How app stores help you get organic traffic.


๐Ÿ“ Related Reports

  • โ€‹โ€‹โ€‹โ€‹โ€‹Ecosystems โ€ข Extend platforms with useful tools and services
  • Freemium โ€ข Lower your customer acquisition costs with a free version of your product
  • Competitor Risk โ€ข Index into an existing market instead of trying to create one
  • No-Code โ€ข Build products faster, cheaper and better without writing code
  • AI Agents โ€ข Gain limitless productivity with AI that makes decisions on your behalf


๐Ÿ™ Thanks

Thanks to Meiko S. Patton, Daniele, Tim Jones, Stewart Townsend, Uwe Dreissigacker, Maciej Cupial, Errol Tiozon, Damian Janzi and Yarty. We had a great time jamming on this report.

โœ๏ธ Emin researched and wrote this report. Dru researched and edited this report.


๐Ÿ“ˆ What else?

Trends PRO #0125 โ€” Chrome Extensions has more insights.

What youโ€™ll get:

  • 17 Chrome Extensions (183% More)
  • 13 Chrome Extension Makers (160% More)
  • 7 Predictions (133% More)
  • 13 Opportunities (333% More)
  • 5 Risks (67% More)
  • 6 Key Lessons (100% More)
  • 6 Hot Takes (100% More)
  • 10 Links (233% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) What Chrome extension was acquired for $4,000,000,000?
  • (๐Ÿ“ˆ Pro) How will AI agents automate browsing?
  • (๐Ÿ“ˆ Pro) How to validate demand for your SaaS?
  • (๐Ÿ“ˆ Pro) How to boost your reach with influencer marketing?
  • (๐Ÿ“ˆ Pro) How to automate your everyday tasks?
  • (๐Ÿ“ˆ Pro) Who got sued for building malicious Chrome extensions?
  • (๐Ÿ“ˆ Pro) How to port Chrome extensions to other browsers?
  • (๐Ÿ“ˆ Pro) Who pivoted from a SaaS to a Chrome extension?
  • (๐Ÿ“ˆ Pro) Who grew a Chrome extension to 450,000+ users?
  • (๐Ÿ“ˆ Pro) How to build successful Chrome extensions?
  • (๐Ÿ“ˆ Pro) Who made $4,000 in 7 days selling a Chrome extension?
  • (๐Ÿ“ˆ Pro) Who grew a Chrome extension to $38,000 MRR?
  • And much moreโ€ฆ


๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

๐Ÿ–Œ๏ธ AI Design Tools ๐Ÿ’ฐ Profitable Side Projects ๐Ÿค– ChatGPT Plugins


This weekโ€™s Founder Finds includes:

๐Ÿ•ธ๏ธ An SEO case study
๐Ÿ–Œ๏ธ A collection of AI design tools
๐Ÿค– 36 ChatGPT plugins for founders
๐Ÿ”‘ 9 key lessons for startup founders
๐Ÿ’” 40 emotional drivers in copywriting
๐Ÿง  How to cultivate a beginner mindset
๐Ÿ’ฐ How to build profitable side projects
๐Ÿ“– A book on overcoming creative blocks
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

If it’s a good idea, you just have to suck it up, that it’s going to get stolen.



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐Ÿ–Œ๏ธ AI Design Tools shared by Prabhjot Singh Lamba
A curated collection of AI design tools


๐Ÿ’ฐ Side Projects to Startups shared by Royce Johnson
Pieter Levels’ framework of building profitable side projects


๐Ÿ•ธ๏ธ Niche Site Case Study shared by Yuyu
A case study on using SEO to drive traffic to a niche website



๐Ÿ”ง Try This

40 Key Emotional Drivers

Use emotional drivers to nurture leads into making a desired action. These are natural motivators that each person has.

  • Health: vigor, endurance and longer life.
  • Leisure: traveling, hobbies and self development.
  • Business: better job, reward for merit and โ€˜being your own bossโ€™.

Think of what they want to get, who they want to be or what they want to do. Then amplify that by appealing to their pride, fear, love and more.



๐ŸŒŸ Founder of the Week

Meiko S. Patton

โ€œI absolutely love the Trends Pro community. I look forward to getting the email reminding me to post in the stand-ups. The one thing that can help any person or business is consistency. 99% of people start but never finish. That is not me.โ€


Meiko helps content creators build and grow their audiences with beehiiv newsletters.


What’s your most important habit?
After my mom died of cancer in 2008, I fell into a deep depression. There were many things that helped me cope during that time, but the one habit that changed my brain chemistry was getting up at 5:00 AM every day and going to the gym. I don’t get up that early anymore, but I still work out daily.


What are you reading right now?
The 6 Psychological Factors that May Lead to Cancer by Tom Laughlin

The secret to healing lies in our ability to live up to our full potential instead of someone else’s expectations.


What product or service do you wish existed?
After my mom died, I longed to hear her voice and see her talking to me again. Itโ€™s possible with AI now.


What product are you obsessively using right now?
To build trust with your audience, you have to consistently show up. My best way to do that is via a newsletter. That’s why I absolutely love beehiiv.


What are you bullish on?
There’s another book I am reading called, Feelings Buried Alive Never Die by Karol Truman. She says our feelings can cause us to experience happiness or pain. I am bullish on the fact that our feelings cause our circumstances in life.


What are you bearish on?
I am a writer, so that means I read a lot. Another book I’m reading is You Can’t Afford the Luxury of Negative Thought by Peter McWilliams. He says when we think of something negative and try to get rid of it in our lives, we are giving it more energy. Instead of focusing on the negative thing you want to give up, focus on the positive thing you want to enjoy.


What’s your favorite Trends Report?
๐Ÿ•ธ๏ธ Programmatic SEO

I am currently in HackerNoon’s Writing Fellowship where I am learning all about SEO. I love the concept of programmatic SEO and I hope to use it in my future writings.


What else?
The book that I always go back to is The War of Art by Steven Pressfield. All of us here in this community are in a war to express our art. Pressfield says, “So you’re taking a few blows, that’s the price for being in the arena and not on the sidelines. Whatever it is you were meant to do and you don’t do it, you not only hurt yourself, you hurt your children, you hurt all of us, and you hurt the planet. Creative work is not a selfish act, it’s a gift to the world. Don’t cheat us of your contribution. Give us what you got!”


Exclusive Deal: Meiko is offering Trends.vc readers $100 off the first month of her Perpetual Pitching Press Kit service with the coupon code P3K_100.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



๐Ÿ“˜ Read This

How to Cultivate Beginnerโ€™s Mind

โ€œBeginnerโ€™s mindโ€ helps you boost your learning abilities, creativity and performance.

These 10 exercises that will help you get a fresh perspective on how the world works:

  • Flip Your Expectations: Stop assuming how things work.
  • Building Blocks: Break topics into smaller tasks.
  • Simple Questions: Ask like a 5-year-old.



๐ŸŽง Listen To

9 Key Takeaways for Startup Founders

Rob Walling and Arvid Kahl talk about founder mental health, motivations for bootstrapping, the value of in-person events, product marketing and more.



๐Ÿ† Trends Pro Member Wins

๐Ÿค– Maisha Cannon made a list of 36 ChatGPT plugins for founders


๐Ÿชค Ryan Crownholm launched his book The Hustle Trap


๐Ÿ“ Elie Steinbock made a tutorial on Novel.sh


โœ๏ธ Eddie Forson wrote about better note taking during user interviews


๐ŸŽฌ Mehmet Gonullu made a video on ChatGPT Code Interpreter


๐ŸŒŽ Bernardt J. Vogel wrote a worldwide macroeconomic forecast



๐Ÿ“ˆ Unlock Pro Reports, 1:1 Intros and Masterminds

Become a Trends Pro Member and join 1,200+ founders enjoying…

๐Ÿง  Founder Mastermind Groups โ€ข To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

๐Ÿ“ˆ 100+ Trends Pro Reports โ€ข To make sense of new markets, ideas and business models, check out our research reports.

๐Ÿ’ฌ 1:1 Founder Intros โ€ข Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

๐Ÿง Daily Standups โ€ข Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

๐Ÿ’ฒ 100k+ Startup Discounts โ€ข Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.