This week’s Founder Finds includes:
⛰️ The peak-end rule
💡 How to vet startup ideas
🤥 A tool to run AI models locally
🍔 A book on the history of In-N-Out
🎥 A YouTube transcript downloader
🎨 A curated library of web design inspiration
🎞️ How to get 10,000,000 views per YouTube Shorts
➡️ And more…
🪶 Remember This
The best marketing doesn’t feel like marketing.
🏆 Trends Pro Member Wins
🎙️ Milly Tamati launched the Generally Curious podcast
🚀 Simon launched 20X Hosting
🎥 Prabhjot Singh Lamba built a YouTube transcript downloader
📩 Elie Steinbock got Inbox Zero approved for Gmail API usage
🏦 Bernardt J. Vogel wrote about generative AI in finance
🤝 Abhishek Kumar landed a large market research client
🧠 Kevin Galang and Zac Qi unlocked Trends.vc Masterminds by reaching 30-day standup streaks
🤓 Fav Finds
Tools, tweets and more from Trends Pro Members
💡 How to Vet Ideas shared by Dru Riley
A framework to translate problems into viable business models
✨ pinokio shared by Stewart Townsend
A tool to run AI models locally
🎨 Web Design Inspiration shared by Prabhjot Singh Lamba
A curated library of design inspiration from around the web
👀 Watch This
How to Get 10,000,000 Views per YouTube Short
Jenny Hoyos is an 18-year old YouTuber who averages 10 million views per video.
She analyzed thousands of Shorts and knows how to make one go viral.
Jenny shares how to make anything go viral, how to make perfect short-form videos and what platform to pick to succeed.
🌟 Founder of the Week
“I’m a big fan of the Trends Pro Community. It has been a major influence on me as a founder.“
Kevin is building A Team Overseas. An agency that saves your time by matching you with executive assistants for your specific needs.
What’s your most important habit?
Having a quarterly planning doc where I define goals, projects, ideas and more.
Every week, I go through the doc, review the week and plan the next.
This helps me to stay focused and keep track of the main goals.
What are you reading right now?
In-N-Out Burger by Stacy Perman
The book is about Harry Snyder, the founder of In-N-Out Burger. He inspired the way I run my company.
He didn’t get distracted by the industry changes, focused on his work and made sure to do it the best.
What product or service do you wish existed?
An app to pick a board of directors that is made up of founders that I look up to. Such as Steve Jobs, Harry Snyder, Charlie Munger, Sam Walton, David Ogilvy and others.
They would appear as AI models trained on their previous work and biographies. Which I can ask to guide me based on my weekly reviews, plans and priorities.
What product are you obsessively using right now?
Loom which saves me time recording and sharing videos.
What are you bullish on?
Business development. There are industries where the buyer decisions happen via relationships:
– Healthcare/hospital software ($30B+ market)
– Manufacturing software ($15B+ market)
– Some startups buy from each other because the founders know each other
What are you bearish on?
Having emotional relationships with AI as strong as with humans.
Many tools try to replace personal trainers, therapists, coaches and more. I don’t think they will win in the long run.
What’s your favorite Trends Report?
🛠️ Growth Tools
This report helped me learn growth strategies.
Exclusive Deal: Kevin is offering Trends.vc readers $100 off per month to people who want an executive assistant from A Team Overseas. Email Kevin at kevin@ateamoverseas.com to claim.
💬 Join the Conversation
Here’s what Trends Pro Members are talking about…
- (📈 Pro) Feedback on newsletter
- (📈 Pro) Running an eCommerce store
- (📈 Pro) What to expect from influencer marketing
📘 Read This
We judge experiences based on the feelings we had at the peak and the end.
Getting a tattoo hurts but people come back to get another one.
This rule plays a role in customer experience and influences how customers feel about your brand.
Here’s the science behind the peak-end rule:
- We don’t remember more peaks: Identical peaks leave the same impression.
- Recent peaks are more effective: We remember recent positive feelings better.
- We remember long peaks: The longer the positive feeling, the better we remember it.
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