“Getting information off the internet is like taking a drink from a fire hydrant.” – Mitchell Kapor
❓ What You’ll Learn
- How to sell sponsorships?
- How to grow your daily newsletter?
- How to build a value ladder?
- How to calculate customer acquisition costs?
- How to use AI to write daily content?
- What are daily newsletter networks?
- Why are local daily newsletters important?
- Who is building paid communities around daily newsletters?
- Who is building niche job boards around daily newsletters?
- Who sold $100,000 in sponsorships with only 10,000 subscribers?
💎 Why It Matters
You can build direct relationships with your audience at scale.
🔍 Problem
The world moves fast. It’s hard to keep up with the latest news.
💡 Solution
Daily newsletters help you stay informed on industry news and trends.
🏁 Players
Daily Newsletters
- The Daily Stoic • Short daily emails on stoic philosophy.
- Refind • The best curated articles from the web.
- Quartz Daily Brief • News from the global economy.
- TLDR • 5-minute tech news round-ups.
- TheFutureParty • Daily coverage of the entertainment industry.
- The Rundown • Breaking AI news.
Newsletter Tools
- beehiiv • The newsletter platform built for growth.
- Ghost • Open-source email platform for content creators.
- Passionfroot • Build a storefront that converts more sponsors.
- BeyondWords • Converts text-based content into audio.
- Get Response • All-in-one tool for email marketing.
🔮 Predictions
- Daily newsletters will use AI to write content. AI will boost productivity by automating content curation, drafting, publishing and more.
- AiHunt used GPT-4 to automate 99% of writing.
- Prompt Entrepreneur writes a 1500-word daily newsletter using AI.
- Daily newsletters will grow into newsletter networks. They will become a go-to source of news for multiple industries.
- The Daily Upside grew its reach with Patent Drop and Power Corridor.
- TLDR started out covering tech news. Now they cover AI, Crypto and more.
- Morning Brew started with business news. Then they expanded into professional brands.
- There will be more local daily newsletters. Readers want to stay up-to-date on news and events in their cities.
- blogTO sends daily top news stories in Toronto.
- The Edinburgh Guardian rounds up daily news in Edinburgh.
- 6AM City is a group of daily newsletters that cover the local news in select American cities.
☁️ Opportunities
- Sell sponsorships. Help brands reach qualified prospects.
- Anthony Castrio explains how a daily newsletter can earn $150,000 a year.
- Superhuman charges $2,999 for a main ad spot and $1,499 for a featured ad.
- Prompt Engineering Daily offers main ads for $3,000 and classified ads for $300.
- Marketing Max earned $100,000 with 10,000 subscribers from his e-commerce newsletter.
- Build a niche job board. Help your readers find career opportunities in the niche you cover.
- TLDR jobs shares tech jobs.
- Bankless curates Web3 jobs.
- Girlboss Daily curates jobs from many industries.
- Build a paid community. Bring together like-minded people and help them learn from each other.
- Milk Road offers a Pro version of its newsletter with deeper crypto insights.
- Letters from an American sells access to the newsletter archive for $5 a month.
- Stratechery Plus gives access to subscriber-only updates, interviews, podcasts and more.
- Sinocism writes expert analyses and curates news related to China. They offer a premium subscription for subscriber-only posts and community access.
🏔️ Risks
- Burnout • It can be hard to make content every day.
- Platform Risk • Most email accounts are on Gmail. You’re subject to Google’s policies and outages.
- Data Privacy Laws • Data privacy can hurt your email deliverability.
🔑 Key Lessons
- Pick a topic that has enough content for a daily newsletter. Combine related topics if your subject is too niche.
- Build a value ladder to upsell products. Engage readers with free content before promoting your paid offer.
- Quality and consistency matter. Do not sacrifice quality for the sake of your publishing cadence.
🔥 Hot Takes
- Customer acquisition costs will rise as more newsletters enter the market. Newsletters will need to find cheaper marketing channels.
- Daily newsletters deliver bite-sized content. It will become more difficult for in-depth writing to succeed.
😠 Haters
“How are daily newsletter businesses defensible in the age of AI-generated content?”
AI-generated content is missing a unique voice and perspective. Audiences want to be entertained and connected to creators. Daily communication with readers builds loyalty and trust.
“Monthly, weekly, now daily newsletters. Why should I clog my inbox with daily emails?”
Daily newsletters send timely information. They keep you up to date on fast-moving industries and urgent news. They save you time with a value-packed email every day.
“Daily newsletters can be biased. Who decides what content gets featured?”
The best way to handle bias is to get your news from different sources. Daily newsletters are just one source out of many.
🔗 Links
- Looking for Daily Newsletters • The tweet behind the report.
- The Ultimate Guide to Email Newsletters • Learn how to grow and monetize your email newsletter.
- 5 Essential Elements for a Great Newsletter • Learn what makes a good newsletter.
📁 Related Reports
- Paid Newsletters • Paid subscriptions are a revenue source for daily newsletters.
- Email Courses • Daily newsletters sell email courses to monetize their audience.
- Personal Brands • Growing a daily newsletter builds a loyal following.
- Curation as a Service • Curation is a popular content format for daily newsletters.
- The Creator Economy • Creators can capture value by making content for a niche audience.
🙏 Thanks
Thanks to Uwe Dreissigacker, Bernardt J. Vogel, Errol Tiozon, Stewart Townsend, Zarinah C., Chris Bulen, Tarek Zalt and Meiko S. Patton. We had a great time jamming on this report.
✏️ Nathaniel researched and wrote this report. Dru and Emin edited this report.
📈 What else?
Trends PRO #0122 — Daily Newsletters has more insights.
What you’ll get:
- 21 Daily Newsletter Examples (250% More)
- 10 Newsletter Tools (100% More)
- 8 Predictions (167% More)
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- 5 Risks (67% More)
- 6 Key Lessons (100% More)
- 4 Hot Takes (100% More)
- 8 Links (167% More)
With Trends Pro you’ll learn:
- (📈 Pro) Why turn daily newsletters into podcasts?
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