Welcome to your MetaTrends Report, a guide to help you navigate the 5 forces shaping our world.
In each issue, we look at recent technology breakthroughs and emerging opportunities. We use the Five Forces Framework. Which was built on recurring themes discovered through 5,000+ hours of research and over 100+ Trends Reports.
Whether you’re a founder, investor or just curious about the future, the Five Forces Framework will help you understand the forces shaping our world.
The Five Forces:
- ๐ฆพ Individual Leverage: Individuals are increasingly able to shape and impact the world. See our reports on AI Agents, No-Code and Million-Dollar, One-Person Businesses.
- ๐ Permissionless Innovation: The erosion of barriers to entry. Which allows anyone to build and share ideas. See our reports on Paid Podcasts, The Creator Economy and Self-Publishing.
- ๐ป Specialization: The growing importance of expertise and niche solutions. See our reports on Micro-SaaS, Micro-Marketplaces and Audience-First Products.ย
- ๐๏ธ Centralization: The consolidation of power and control byย platforms and institutions. See our reports on Programmatic SEO, YouTube Channels and Faceless Social Media Accounts.
- ๐ Decentralization: The shift towards distributed systems and technologies that empower individuals. See our reports on Open-Source AI, DAOs and Decentralized Finance.
MetaTrends Reports will help you:
- Stop Reacting, Start Shaping: Become an active player in shaping the future, rather than a passive observer of events.
- Gain Clarity in a World of Chaos: The Five Forces Framework gives you a sense of order in an otherwise overwhelming world.
- Turn Disruption into Advantage: See challenges as opportunities to build solutions that others haven’t imagined.
Now letโs see the forces in actionโฆ
This free issue dives into recent technology breakthroughs and emerging opportunities. We use the MetaTrends framework to find opportunities and prepare for risks.
Claude 3.5 Sonnet: The New AI Coding Helper
The Facts:
- Claude 3.5 Sonnet beat all publicly-available AI models.
- Its new โArtifactsโ and โProjectsโ features turn chats into collaborative tools.
Opportunities:
- Create a coding tutorial series using Claude 3.5 Sonnet. Teach creative people without a coding background how to code using AI. See YouTube channels such as Tiff in Tech and Thu Vu data analytics.ย
- Build a web-based code generator. Help non-technical founders turn images, pseudocode or natural language descriptions into real products. See Fronty and TeleportHQ.
- Add Claude 3.5 Sonnet to your AI wrapper. Upgrade your app with the best model on the market. See TypingMind and Thinkbuddy for examples of UIs.
Haters:
โAI-assisted coding will lead to a generation of developers who canโt solve complex problems on their own.โ
Jensen Huang says coding will become obsolete. Until then, AI coding tools can be used to learn best practices. Even if coding from scratch will become obsolete, businesses may still need humans for higher-level tasks.
โAI models can only write code that resembles its training data.โ
Researchers just made AI surpass the expert sources used to train it. AI that codes on its own is not far away.
MetaTrends Analysis:
Claude 3.5 Sonnet is an example of ๐ฆพ Individual Leverage, since it boosts developer productivity. The model is made by a closed-source company which points to ๐๏ธ Centralization. Since AI coding assistants will help non-technical people act as developers, this is a sign of ๐ป Specialization.
V2A: Generating Audio For Video
The Facts:
- DeepMind’s V2A creates soundtracks for videos using visuals and text.
- It works with motion graphics and real footage.
Opportunities:
- Offer a service to indie game developers to create custom sound effects and background music for their games using V2A. This is an alternative to hiring freelance sound designers on Fiverr or using libraries such as BOOM.
- A/B test your ads. Make multiple variations of audio for A/B testing to find which soundscape resonates best with viewers. The automatic nature of V2A is perfect for scaling experiments. See tools like AdCreative.ai.ย
Haters:
โAI audio is not as good as audio tailored to the video by sound professionals.โ
AI may struggle with subtle emotions, but it can already make emotive music. Sound designers can use V2A and similar tools to test ideas fast โ then refine them using their expertise. With the current rate of AI improvement, the sound quality will not be a problem for long.
MetaTrends Analysis:
V2A fits with ๐ Permissionless Innovation by making audio easier for everyone without expensive equipment. It also gives creators more power which is an example of ๐ฆพ Individual Leverage.
Hedra Character-1: AI Characters for Videos
The Facts:
- Hedra’s Character-1 turns images into videos of people that can sing, rap and talk.
- The model can make videos of any length but the public preview is limited to 30 seconds.
Opportunities:
- Offer personalized video greetings for special occasions. Use AI characters to deliver custom messages. Think Cameo, but with AI.
- Make a platform for creating virtual spokespersons. Help small businesses get virtual representatives for marketing and social media content. Cameo For Business does this, but with real people.
- Build personalized video marketing campaigns. Generate hundreds of videos for specific audiences, cultures or individual customers. See how Mondelฤz International made an avatar of Shah Rukh Khan for ads and personalized videos.
Haters:
“AI-generated characters will lead to more misinformation and deepfakes. It will be hard to trust video content.”
The concern is valid. But technology is neutral โ we are responsible for how we use it. Generative AI companies are also working on ways to detect AI-generated content. This is a mutual responsibility of developers and users.
โAI characters wonโt replace real people.โ
True. But hiring real people may not fit your budget.
MetaTrends Analysis:
Character-1 helps creators make videos without recording themselves or hiring other people. This is a sign of ๐ฆพ Individual Leverage and ๐ Permissionless Innovation. Character-1 is closed tech by Hedra which is a sign of ๐๏ธ Centralization.
d accessibility. As an open-source platform, itโs an example of ๐ Permissionless Innovation. Depending on how the data collected is used, wearable glasses can also be used to advance ๐๏ธ Centralization.
MetaTrends Pro #0004 has more insights:
With MetaTrends Pro you’ll learn:
- (๐ Pro) How to create exact replicas of real places for virtual property tours?
- (๐ Pro) How to build an agency for virtual influencers on TikTok?
- (๐ Pro) How to promote books and businesses using AI characters?
- (๐ Pro) How to connect businesses with virtual influencers on TikTok?
- (๐ Pro) How to grow your brand with virtual models?
- (๐ Pro) What new social media platform can be used as an arbitrage opportunity for your business?
What you’ll get:
- Analysis of 3 more tech breakthroughs and emerging opportunities
- 4 opportunities to use virtual tours in B2B and B2C markets
- 2 opportunities to build a service business around virtual AI avatars
- 2 opportunities to build distribution for your business on a new social network
Upgrade to MetaTrends Pro to spot new technology breakthroughs and emerging opportunities.
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