Trends #0015 — Open Startups

On the surface this is about open startups. It’s really about a lot more. Another name? How to Profit from Transparency.

🔍 Problem

Startups have to cut through noise to stay top of mind for customers. And prospective employees.

💡 Solution

Open startups tell a story (mostly) with exhaust data

Revenuepage viewssalaries and more. Data generated from business activities.

This is a marketing strategy. Not only for customers. But prospective employees.

In 2013, Buffer listed staff salaries publicly. Job applications doubled. Jumping to 2,886 from the 1,263 they received 30 days prior.

🏁 Players

Open Startups

Open Makers

Makers sharing metrics and stories.

Open Platforms

🔮 Predictions

☁️ Opportunities

🔗 Links

  1. Transparency — This TED radio hour episode tells stories of transparency. Covering everything from salaries to CIA operations.
  2. The End of Asymmetric InformationTyler Cowen and Alex Tabarrok take a deep dive into information problems and their effects.
  3. Doubling Down Instead of Shutting DownNathan Barry is the founder and CEO of ConvertKit. In an interview with Eric Siu, he said “…another important thing for us is storytelling. I want you to buy ConvertKit not just because it’s the best tool for your business. I want you to buy because of the team and the story and who we are and what we’re building.”
  4. ‘100% copycat’Pierre de Wulf, co-founder of ScrapingBee, tweets about downside of sharing numbers. This is why moats matter.
  5. Research: Gender Pay Gaps Shrink When Companies Are Required to Disclose Them — Denmark required companies over 35 employees to disclose gender wage gaps and the gap to shrunk to 7% from 17.5% between 2003 to 2008.


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