Startup founders struggle to find smart, aligned advisors. And sometimes capital.
Venture capital funds provide capital and advice. But they expect billion dollar exits.
Bootstrap funds can thrive without billion-dollar exits.
VCs depend on outliers. They are known to invest pre-revenue, pre-product or even pre-idea. Most of these investments fail or break even.
Bootstrap funds lower risk by investing in startups post-revenue. They offer an option to non-unicorns.
- MakerPad (Earnest Capital)
- Userlist (TinySeed)
- ScrapingBee (TinySeed)
- Yeluchi (Earnest Capital)
- MemberSpace (Earnest Capital)
- Cotton Bureau (Indie.vc)
- Docsketch (TinySeed)
- Newslit (Earnest Captial)
- Savvy Co-op (Indie.vc)
- Cachix (Earnest Capital)
- Courtland Allen (TinySeed)
- Ruben Gamez (TinySeed)
- Natalie Nagele (Earnest Capital)
- Hiten Shah (TinySeed)
- Patrick Campbell (TinySeed)
- Laura Roeder (TinySeed)
- Kevin Ingersoll (Earnest Capital)
- Meryl Johnston (TinySeed)
- Joe Wadcan (Earnest Capital)
- Steli Efti (TinySeed)
- Bootstrap funds will invest in newsletters, communities and courses. Podfund invests in podcasts.
- The quality of advisor networks will make (or break) bootstrap funds. Founders pay more (for capital) to access to these experts.
- Funds will use APIs to vet financials and spend more time vetting teams.
- Raise the right type of funding. Venture capital is great for venture scale businesses. If not, consider another route.
- Consider non-dilutive funding options. Such as AppSumo, Kickstarter, annual plans, pitch competitions or selling cereal.
- Join Founder Summit Remote and MicroConf Connect to build a strong network. Get some benefits of a bootstrap fund without giving up equity.
- Give founders a stake in the fund as they give up equity in their startup. This incentivizes them to help fellow portfolio companies. Upekkha is experimenting with this right now.
☝️ Guest Insights
Based on insights from LATKA: Top SaaS Companies — “What VCs say about bootstrapped companies.“
“You’re growing too slow!” (Growth)
PlusThis “only” grew from $1.98m in 2018 to $2.18m in 2019. VCs wanted more growth.
“You have too many big competitors.” (Fragmentation)
QuestionPro is “just” a survey tool for B2B companies. They have no real moat and major competitors like $8b Qualtrics. The founder doesn’t seem to mind. The company broke $25m in revenues and $3m in cash profits in 2019.
“You do too much professional services.” (Scalability)
Tenon.io was passed over by the VC world because 50% of their revenue is “low margin” professional services. What folks seem to miss is that customers who pay extra for services tend to stick longer! The company is doing $2m per year, 50% pure SaaS and 50% productized services.
“Bootstrap funds?! That’s an oxymoron.”
What’s life without a little cognitive dissonance? Roll with it.
“Giving founders equity in the fund is stupid.”
Is it? Investors hedge risk but founders don’t. This makes them more likely to help your portfolio companies. Syndicates may be a better option for founders. See Opportunities in angel investing.
- General Partner of Earnest Capital — Tyler Tringas explains why bootstrap and venture models are necessary.
- Bootstrapping Your Startup to Acquisition — Einar Vollset explains why TinySeed is bullish on B2B SaaS.
- Trends #0018 — Angel Investing — A look at venture scale startups. Invert to learn.
- The Alternative Funding Options For SaaS Start-ups Cheat Sheet — Geoff Roberts shares non-traditional ways to raise capital.
- 🧱 Trends #0033 — No-Code
- 🔹 Trends #0032 — Micro-SaaS
- 🧲 Trends #0031 — Marketing Funnels
- 👥 Trends #0030 — Audience-First Products
- ⚙️ Trends #0029 — Lead Generation
- 📦 Trends #0028 — Subscription DTC
- 🤑 Trends #0027 — Million-Dollar, One-Person Businesses
- 📍 Trends #0026 — Drop Culture
- 📣 Trends #0025 — Referral Programs
- 🏟️ Trends #0024 — Equity Crowdfunding
- 🤩 Trends #0023 — Personal Brands
- 💻 Trends #0022 — Digital Products
- 🕹️ Trends #0021 — Gamification
- 🙏 Trends #0020 — B Corps
- 🥾 Trends #0019 — Bootstrap Funds
- 😇 Trends #0018 — Angel Investing
- 🛠️ Trends #0017 — XaaS: Anything as a Service
- 🧰 Trends #0016 — Growth Tools
- 📖 Trends #0015 — Open Startups
- 💬 Trends #0014 — Paid Communities
- 🍎 Trends #0013 — Online Courses
- 💰 Trends #0012 — Micro Private Equity
- 💌 Trends #0011 — Paid Newsletters
- 🦄 Trends #0010 — Startup Studios
- 🌐 Trends #0009 — Virtual Meetups
- 🏋️ Trends #0008 — Remote Fitness
- 🦠 Trends #0007 — Coronavirus (COVID-19)
- 🧱 Trends #0006 — No Code
- 🥾 Trends #0005 — Bootstrap Funds
- 💸 Trends #0004 — Income Share Agreements
- 🏠 Trends #0003 — Co-Living
- 🎙️ Trends #0002 — Podcast Memberships
- 🍳 Trends #0001 — Cloud Kitchens