This is the free version of Trends PRO #0029 — Lead Generation
🔍 Problem
You need clients for high-trust transactions.
💡 Solution
Lead generation helps you find potential customers with high lifetime value.
🏁 Players
Use Cases
- Digital Agencies
- Lawyers
- Financial Advisors
- Senior Care Facilities
- Insurance Companies
- Recruiters
- Real Estate Agents
- Cosmetic Surgeons
Lead Generators
🔮 Predictions
- More platforms will offer lead ads which send user information to sponsors. See LinkedIn, Facebook and Product Hunt.
- High-trust transactions will be done faster with managed marketplaces. On Thumbtack, you compare providers, ratings and reviews. On Handy, the platform picks for you. Lowering transaction costs.
☁️ Opportunities
- Use tools to find leads. Are you a WordPress consultant? Use BuiltWith to find WordPress sites, Lighthouse to identify performance issues and Whois to find the owner’s email. Send an offer to fix the problem.
- Collect leads (like those above) and productize the list. Sell to consultants, agencies and investors. See CyberLeads and GrowthList.
- Answer questions in communities like Shopify, NextDoor, Quora, Twitter and Facebook to build authority. Jason Lemkin has more than 3,000 answers and 45 million views on Quora.
- Use lead generation strategies to find your first users. Wade Foster found Zapier’s first customers in forums. Do things that don’t scale.
- Show your work. Share on sites like Dribbble, Instagram and Pinterest to attract clients. Eddie Lobanovskiy has more than 200,000 followers on Dribbble.
🔑 Key Lessons
- Build a value ladder. With a free product and others that gradually increase in price. Have an offer for each stage of the buyer’s journey.
- Understand expected returns. Costly gestures, like custom videos, may be worth the investment with low close rates. Due to high LTVs.
😠 Haters
“Growth tools also have platform risk.”
Most growth tools depend on Google to be found. Newsletters depend on Gmail. Perfect is a myth but better isn’t. Are paid leads less risky? No.
“You forgot about events.”
Events are great for relationship building. But contributions don’t scale without artifacts like video. In online communities, one answer can help thousands.
🔗 Links
- Customer Acquisition From Online Lead Generation • Solar industry players on finding and pursuing leads.
- 10 Creative Lead Gen Examples • Lead generation strategies including cross-promotion, quizzes and helping community members.
- Lead Generation: Everything You Need to Know to Grow a Business • This guide covers the shift from outbound to inbound leads. And using multiple channels.
Access Trends Pro
To save 2,000+ hours of market research, access all Trends Pro Reports and join our Trends Pro Community.
What you’ll get:
- 20 Use Cases (150% More)
- 25 Lead Generators (212% More)
- 5 Predictions (150% More)
- 10 Opportunities (100% More)
- 4 Key Lessons (100% More)
- 10 Summarized Links (233% More)
With Trends Pro you’ll learn:
- (📈 Pro) How to strategically use paid leads?
- (📈 Pro) How to break through noise to get the attention of leads?
- (📈 Pro) How to share leads for mutual gain?
- (📈 Pro) Which businesses are profiting from white-label services?
- (📈 Pro) Why is it dangerous to depend on lead generators?
- (📈 Pro) How to programmatically personalize videos?
- (📈 Pro) What are the pros and cons of lead gen ads?
- (📈 Pro) How to use mini-courses to find qualified leads?
- and a lot more…