Marketing Funnels: Personalization, Urgency, Value Ladders

This is the free version of Trends PRO #0031 โ€” Marketing Funnels

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๐Ÿ” Problem

You need sales.

๐Ÿ’ก Solution

Build a funnel to get attention, build trust and make offers. At scale.

๐Ÿ Players


Funnel Stages

  • Top โ€ข Ads, Blog Posts, Postcards, Tweets, Interviews
  • Middle โ€ข Webinars, Emails, Case Studies, Growth Tools
  • Bottom โ€ข Live Demo, Trial, Store Visit, Consultation

๐Ÿ”ฎ Predictions

  • Retargeting will move into the physical world. Billboards track cell phones and show us ads as we move. Geofencing makes this more accurate.
  • With 98% open rates, SMS will become a popular channel.
  • Access to data services will become democratized. We’ll move from demo-based models (Acxiom) to self-serve models (Clearbit). (Via Samuel)

โ˜๏ธ Opportunities

๐Ÿ”‘ Key Lessons

๐Ÿ˜  Haters

“I hate popups, promotions and perpetual ‘sales.'”
Don’t we all? But they work.

“Acquire customers based on AOV. Not LTV.”
This is a luxury. Your competitors (or lack thereof) determine your strategy. (Via Miles)

๐Ÿ”— Links

  1. 17 Best Sales Funnel Examples โ€ข Small case studies ranging from Groupon to Grasshopper.
  2. How to Create a Marketing Funnel that Works โ€ข Pat Flynn earns $2 million a year from his podcasting course.
  3. 3 Sales Funnels That Earned Over $2,000,000 โ€ข Miles Beckler draws funnel maps with ads, one-time offers and upsells.

๐Ÿ™ Thanks

Thanks to Edmund Amoye, Vik Duggal, Jason Resnick, Miles Beckler, Natwar Maheshwari, Jawan Hopson, Samuel ThompsonYuriy Yarovoy, Alan Mwangi, Jason Staats, Nicolรกs Cerdeira and more. We had a great time jamming on this report.

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What youโ€™ll get:

  • 30 Companies with Funnels (328% More)
  • 8 Predictions (166% More)
  • 26 Opportunities (225% More)
  • 7 Key Lessons (75% More)
  • 10 Summarized Links (233% More)

With Trends Pro youโ€™ll learn:

  • (๐Ÿ“ˆ Pro) How to increase your conversion rate? 
  • (๐Ÿ“ˆ Pro) How to get more leads?
  • (๐Ÿ“ˆ Pro) How to increase your return on ad spend?
  • (๐Ÿ“ˆ Pro) What cutting-edge data points are marketers collecting? 
  • (๐Ÿ“ˆ Pro) How to reduce churn?
  • (๐Ÿ“ˆ Pro) How to boost your LTV
  • (๐Ÿ“ˆ Pro) What old channel is being merged with new technology? 
  • (๐Ÿ“ˆ Pro) How to reduce friction and capture lost sales
  • (๐Ÿ“ˆ Pro) How to control customer acquisition costs
  • and a lot more…