Trends #0031 โ€” Marketing Funnels

๐Ÿ” Problem

You need sales.

๐Ÿ’ก Solution

Build a funnel to get attention, build trust and make offers. At scale.

๐Ÿ Players

Companies

Funnel Stages

  • Top โ€ข Ads, Blog Posts, Postcards, Tweets, Interviews
  • Middle โ€ข Webinars, Emails, Case Studies, Growth Tools
  • Bottom โ€ข Live Demo, Trial, Store Visit, Consultation

๐Ÿ”ฎ Predictions

  • Retargeting will move into the physical world. Billboards track cell phones and show us ads as we move. Geofencing makes this more accurate.
  • With 98% open rates, SMS will become a popular channel.
  • Access to data services will become democratized. We’ll move from demo-based models (Acxiom) to self-serve models (Clearbit). (Via Samuel)

โ˜๏ธ Opportunities

๐Ÿ”‘ Key Lessons

๐Ÿ˜  Haters

“I hate popups, promotions and perpetual ‘sales.'”
Don’t we all? But they work.

“Acquire customers based on AOV. Not LTV.”
This is a luxury. Your competitors (or lack thereof) determine your strategy. (Via Miles)

๐Ÿ”— Links

  1. 17 Best Sales Funnel Examples โ€ข Small case studies ranging from Groupon to Grasshopper.
  2. How to Create a Marketing Funnel that Works โ€ข Pat Flynn earns $2 million a year from his podcasting course.
  3. 3 Sales Funnels That Earned Over $2,000,000 โ€ข Miles Beckler draws funnel maps with ads, one-time offers and upsells.


More Trends


๐Ÿ“ˆ Get weekly reports