Trends #0031 — Marketing Funnels

Animation of objects falling into a funnel

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🔍 Problem

You need sales.

💡 Solution

Build a funnel to get attention, build trust and make offers. At scale.

🏁 Players

Companies

Funnel Stages

  • Top • Ads, Blog Posts, Postcards, Tweets, Interviews
  • Middle • Webinars, Emails, Case Studies, Growth Tools
  • Bottom • Live Demo, Trial, Store Visit, Consultation

🔮 Predictions

  • Retargeting will move into the physical world. Billboards track cell phones and show us ads as we move. Geofencing makes this more accurate.
  • With 98% open rates, SMS will become a popular channel.
  • Access to data services will become democratized. We’ll move from demo-based models (Acxiom) to self-serve models (Clearbit). (Via Samuel)

☁️ Opportunities

🔑 Key Lessons

😠 Haters

“I hate popups, promotions and perpetual ‘sales.'”
Don’t we all? But they work.

“Acquire customers based on AOV. Not LTV.”
This is a luxury. Your competitors (or lack thereof) determine your strategy. (Via Miles)

🔗 Links

  1. 17 Best Sales Funnel Examples • Small case studies ranging from Groupon to Grasshopper.
  2. How to Create a Marketing Funnel that WorksPat Flynn earns $2 million a year from his podcasting course.
  3. 3 Sales Funnels That Earned Over $2,000,000Miles Beckler draws funnel maps with ads, one-time offers and upsells.

Thanks to Edmund Amoye, Vik Duggal, Jason Resnick, Miles Beckler, Natwar Maheshwari, Jawan Hopson, Samuel ThompsonYuriy Yarovoy, Alan Mwangi, Jason Staats, Nicolás Cerdeira and more. We had a great time jamming on this report.


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What you’ll get:

  • 30 Companies with Funnels (328% More)
  • 8 Predictions (166% More)
  • 26 Opportunities (225% More)
  • 7 Key Lessons (75% More)
  • 10 Summarized Links (233% More)

With Trends Pro you’ll learn:

  • (📈 Pro) How to increase your conversion rate? 
  • (📈 Pro) How to get more leads?
  • (📈 Pro) How to increase your return on ad spend?
  • (📈 Pro) What cutting-edge data points are marketers collecting? 
  • (📈 Pro) How to reduce churn?
  • (📈 Pro) How to boost your LTV
  • (📈 Pro) What old channel is being merged with new technology? 
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