Consulting: Product Ladders, Scalability, Referrals

โ€œExpertise is gained by investigating why a system doesn’t work.โ€

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โ“ What You’ll Learn

  • What are the benefits of consulting?
  • How to automate tasks?
  • Whatโ€™s a product ladder?
  • How do reduce market risk?
  • What should you delegate?
  • How to build a productized service?

๐Ÿ’Ž Why It Matters

Consulting helps you learn more and earn more.

See across environments and capture more of the value that you create.

๐Ÿ” Problem

Clients lack the expertise to solve their own problems.

๐Ÿ’ก Solution

Consultants guide clients and sometimes implement solutions.

๐Ÿ Players

๐Ÿ”ฎ Predictions

  • More consultants will outsource non-core competencies like accounting (, scheduling (SavvyCal) and entity setup (Stripe Atlas).
  • Consultants will become more specialized. Outsourcing non-core competencies helps you focus. Kevin aggressively automates and updates processes to save time.

โ˜๏ธ Opportunities

๐Ÿ”‘ Key Lessons

  • Do great work. This is your best marketing. Remark-able work helps you โ€œliveโ€ on referralsStewart Townsend hasnโ€™t worried about outbound lead gen in over a decade.
  • Optimize for quality over quantity. Selling time doesnโ€™t scale. Work with better clients to earn more instead of working more.
  • Agencies have negative scale effects. As they grow, so do coordination costs. This leads to more revenue but lower margins.

๐Ÿ˜  Haters

โ€œI donโ€™t want to trade time for money.โ€
You can skip steps in the entrepreneurial journey. But it tends to take longer. See the ladders of wealth creation.

โ€œWe already covered agencies.โ€
We also covered the differences between consultants, agencies and productized services. These are distinct.

๐Ÿ”— Links

๐Ÿ“ Related Reports

  • Digital Products โ€ข On scaling income and boosting credibility.
  • Agencies โ€ข Strategies and tactics to use when scaling up.
  • Value-Based Pricing โ€ข On the possibilities and limits of value-based pricing.
  • Online Courses โ€ข A deep-dive into building do-it-yourself offers.
  • Lead Generation โ€ข How to generate leads for high-value transactions.

๐Ÿ™ Thanks

Thanks to Stewart Townsend (Channel as a Service), Kevin Whelan (, Vishal Srivastava (Trainedge), Montse Ventosa (Neu21), Tem Nugmanov (Optemization), Vincent Haywood (VHDigtial), Daniel WulfRay Deck (Sustained Ventures), Emmanuel Vivier (HUB Institute), Josh Spector (This Is How I Do It), Keanan Koppenhaver (Alpha Particle) and Cole Grolmus (MetaSecurity). We had a great time jamming on this report.

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