✨ What Do High-Converting Websites Do That Beautiful Ones Don’t?


This week’s Founder Finds includes:

📄 HTML vs markdown
🎬 An AI video workflow
✨ Do beautiful websites convert?
🥊 A solo founder beating Calendly
🏢 Why most companies aren’t ready for AI
➡️ And more…



🪶 Remember This

Do not wait. The time will never be ‘just right.’



🤓 Fav Finds

Tools, tweets and more from Trends Pro Members


🏢 Most Companies Aren’t Ready for AI shared by Ben Fisher
What stops most companies from truly benefiting from AI


🎬 AI Video Stack shared by Kieran Ball
A video generation workflow with Claude Code and HyperFrames


📄 The Unreasonable Effectiveness of HTML shared by Nathan Sudds
The benefits of HTML over markdown when working with AI



🏆 Trends Pro Member Wins

✌️ Dru Riley published Ray Dalio’s 42-Year Daily Habit, on stealing a billionaire’s cadence


🎨 Kieran Ball wrote a comparison of AI design tools


🤖 Eddie Forson wrote about bringing AI prototypes to production


📨 Elie Steinbock built a lightweight email client


Dru Riley produced a biography on Satoshi Nakamoto



👀 Watch This

What Do High-Converting Websites Do That Beautiful Ones Don’t?

Many founders obsess over clean sites. But the sites that actually sell are often the ones that look busy.

Here’s why simple beats beautiful:

  • Make your CTA button impossible to miss. Use a color that appears nowhere else on the page. Your eyes should land on it instantly, every time.
  • Focus on clarity. Visitors decide in 5 seconds if your product is worth their time. Answer this with your copy, not animations.
  • Add social proof. Testimonials, user counts and awards drive more clicks than design tweaks.



🛠️ Tools of the Week

🎞️ Multi — Grow on YouTube on autopilot


🧿 HeadsUp.bot — Stay ahead of competitors


Charm — Get customers through Google and AI Search


💵 StockDrifts — Visual stock research that builds conviction fast



🎧 Listen To

How Did a Solo Founder Beat Calendly by Drafting Off Its Success?

Derrick Reimer failed trying to compete with Slack.

Then built SavvyCal to 6-figures by doing one thing differently: picking the right kind of fight.

  • Do a better job in specific ways. Competing with a tool people already use means the market exists and the problem is proven.
  • Notice gaps. Calendly built for the sender; SavvyCal also built for the recipient. That one insight was enough to carve out a real niche.
  • Start with a problem you’ve personally felt. Derrick was frustrated with scheduling tools as a user before he built one. This gave him a clearer picture of what was missing.



🔧 Try This

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  • See what you’ve been missing (pricing, features, positioning)
  • Know what to do about it, not just what happened
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The Most Popular Link From Last Week:
🛠️ Claude Code vs Codex for Non-Coders

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