๐ŸŒฑ What’s the Most Effective $0 Marketing Strategy?


This weekโ€™s Founder Finds includes:

๐Ÿ”ฅ A directory of tiny teams
๐ŸŒฑ How to do $0 marketing
๐Ÿ” An SEO Chrome extension
๐Ÿง  Shopifyโ€™s internal memo on AI
๐Ÿ›ก๏ธ How to make your product defensible
โžก๏ธ And moreโ€ฆ



๐Ÿชถ Remember This

Your ‘not-to-do’ list should be longer than your to-do list.



๐Ÿค“ Fav Finds

Tools, tweets and more from Trends Pro Members


๐Ÿ” Detailed shared by Elia Zane
An SEO extension for Chrome


๐Ÿ”ฅ Tiny Teams shared by Elie Steinbock
A directory of tech companies with small teams


๐Ÿง  Shopify AI Memo shared by Kevin Galang
An internal memo on how Shopify is embracing AI



๐Ÿ† Trends Pro Member Wins

๐Ÿ“š Darren Travel is relaunching MicroChapters


๐Ÿฅˆ Elie Steinbock ranked 2nd worldwide on Github Trending with Inbox Zero


๐Ÿ‘จโ€๐Ÿ’ป Nathan Sudds is hosting co-working meetups in Asunciรณn


โš™๏ธ Barun Pandey shared his ad creation workflow using GPT-4o


๐Ÿค– Eddie Forsonโ€™s article on DeepSeek v3 was published on Medium



๐Ÿฆ Tweet of the Week



๐Ÿ› ๏ธ Tools of the Week

๐ŸŽž๏ธ โ€‹Gling.aiโ€‹ โ€” Let AI edit your videos


โฑ๏ธ โ€‹Rizeโ€‹ โ€” Maximize your productivity with AI


๐Ÿ“Š Julius AI โ€” Analyze your data with computational AI



๐Ÿ”ง Try This

What’s The Most Effective $0 Marketing Strategy?

Building your foundation for sustainable growth starts with your first 100 users:

  • Practice $0 marketing by finding where your ideal customers already hang out and engaging them directly without spending on paid ads.
  • Reach deep early on – even with just 10 customers, learning everything about them will teach you more than broad but shallow outreach.
  • Build your product around your most successful early users and let go of customers who aren’t the right fit, even if it means fewer users at the start.



๐Ÿ’ฌ Join the Conversation

Hereโ€™s what Trends Pro Members are talking aboutโ€ฆ



โ” Ask Yourself

How Can You Defend Your Product When Itโ€™s Easily Cloneable?

To build a lasting moat when AI can clone your app in days, focus on advantages that take time to develop:

  • Focus on serving customers exceptionally well instead of obsessing over early moats – most successful startups built their moats after achieving product-market fit.
  • Find which moat fits your business – whether it’s network effects, platform integrations, data advantages or another moat that builds over time.
  • Track how competition changes as you grow – after proving the market exists, incumbents will be your main threat, not startups.



๐Ÿข Trends Tribe

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  • Make real connections
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  • Help each other grow

Next meetup: May 19



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