πŸ“– Why Are You Selling Features When Customers Buy Outcomes?


This week’s Founder Finds includes:

βš™οΈ An n8n MCP server
πŸ“– Storytelling in SaaS
🦾 An agentic AI crash course
🧠 How to get your brain to focus
🌴 6 principles of lifestyle businesses
➑️ And more…



πŸͺΆ Remember This

Do not cling to a mistake just because you spent a lot of time making it.



πŸ€“ Fav Finds

Tools, tweets and more from Trends Pro Members


🦾 Agentic AI Crash Course shared by Alejandro Arango
A guide to learn agentic AI for real world applications


βš™οΈ n8n MCP shared by Elia Zane
An MCP server to build n8n workflows with AI


🧠 How to Get Your Brain to Focus shared by Jd Fiscus
A talk on harnessing focus for deeper work and more creativity



πŸ† Trends Pro Member Wins

🧿 Dru Riley added weekly competitor summaries to HeadsUp


⚑ Ren Saguil is hosting a series of sales workshops on Maven


πŸ’¬ Elie Steinbock was featured in an interview on 20i


πŸ“Ί Alexandre Kantjas reached 30,000 subscribers on YouTube


🎨 Paul Martin made a video on the redesign of Bondex



πŸ“˜ Read This

Why Do Most Founders End Up Working More, Not Less?

The secret to lifestyle businesses is building systems that work without you:

  • Build simple products with no maintenance required
  • Price strategically to avoid support nightmares (too low) and consultant dependency (too high)
  • Choose uncrowded markets where you can dominate without constant competition crushing margins



πŸ› οΈ Tools of the Week

πŸ’² Reply.io β€” Automate sales outreach


🎞️ Zubtitle β€” Edit social media videos fast


πŸ“Š Julius AI β€” Analyze your data with computational AI



πŸ’¬ Join the Conversation

Here’s what Trends Pro Members are talking about…



🎧 Listen To

Why Are You Selling Features When Customers Buy Outcomes?

Most SaaS founders pitch “40% faster processing” and wonder why prospects don’t get excited.

Instead, use stories to close the gap between features and outcomes people actually want:

  • Build a story bank with customer wins, personal struggles and company milestones. When people see themselves in your stories, they stop evaluating and start buying
  • Tell three types of business stories: mission (why you started), vision (what success looks like) and milestones (what you’ve overcome)
  • Show what’s at stake, what they want to learn, how you want them to feel and what they should do next



🍒 Trends Tribe

1-on-1 live meetups for Trends Pro Members.

  • Make real connections
  • Solve problems faster
  • Help each other grow

Next meetup: October 20



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