Trends #0049 — Internet Challenges

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🔍 Problem

You need to build a strong brand and community.

💡 Solution

Internet challenges are time-bound games with clear rules and incremental steps.

Challenges build new habits, identities and communities

Turning non-coders into no-coders, coach potatoes into runners and consumers into creators. Through action.

🏁 Players

Creator Challenges

Writing Challenges

Health Challenges

Comfort Challenges

Lifestyle Challenges

Finance Challenges

🔮 Predictions

☁️ Opportunities

🔑 Key Lessons

  • Challenges drive the creator economy. Seth Godin ships a post each day. Trends.vc sends a report each week. Bad Unicorn builds a bad idea every two weeks. 
  • Effective challenges:
    • Have clear rules
    • Encourage sharing
    • Celebrate completion
    • Leave room for self-expression

😠 Haters

“Challenges are fads.”
Some still read 100 pages a day like Benjamin Franklin. We ignored the pee your pants challenge in this report.

“Consistency over intensity… What if I make it too easy?”
Use the minimum effective dose and build momentum. In a perfect world, we’d baseline each person’s ability.

“The rice mountain challenge was inspired by the red paperclip challenge.”
Stew acknowledges that.                                                                                                                           

🔗 Links

  1. Looking for challenges. Any examples? — The tweet behind this report. 
  2. Atomic Habits — Learn to build habits in order to build effective challenges. 
  3. Trends #0021 Gamification — Design incentives and ‘sticky’ experiences. 


Thanks to Jeremy Abraham (Spiffy), Neeraj Hirani (NeerajHirani.com), Logan Johnson (Logan.io), Christina Pashialis (ContentUK), Miles Beckler (MilesBeckler.com), Daniel Hunter (#90DaysOfProse), Daniel Wulf (Wurst Circle), Max Haining (#100DaysOfNoCode), Dickie Bush (#Ship30for30) and Yarty Kim (Kick Ass Letters). We had a great time jamming on this report. 


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What you’ll get:

  • 10 Creator Challenges (150% More)
  • 8 Writing Challenges (166% More)
  • 10 Health Challenges (233% More)
  • 6 Comfort Challenges (100% More)
  • 5 Lifestyle Challenges (66% More)
  • 6 Finance Challenges (100% More)
  • 4 Predictions (100% More)
  • 11 Opportunities (175% More)
  • 5 Key Lessons (150% More)
  • 10 Summarized Links (233%)

With Trends Pro you’ll learn:

  • (📈 Pro) How to launch a challenge for your brand?
  • (📈 Pro) Where are internet challenges heading?
  • (📈 Pro) Why are streaks powerful?
  • (📈 Pro) How to use challenges to hire?
  • (📈 Pro) How to customize challenges at scale?
  • (📈 Pro) How to use challenges to sell?
  • (📈 Pro) How to stay top of mind?
  • (📈 Pro) How to optimize for consistency over intensity?
  • and a lot more…