Internet Challenges: Rules, Habits, Communities

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This is the free version of Trends PRO #0049 โ€” Internet Challenges

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โ“ What You’ll Learn

  • What are internet challenges?
  • Which audience-first products were built using internet challenges?
  • How to design incentives for your challenge?
  • How to use challenges as lead magnets?
  • How to build a personal brand using challenges?

๐Ÿ” Problem

You need to build a strong brand and community.

๐Ÿ’ก Solution

Internet challenges are time-bound games with clear rules and incremental steps.

Challenges build new habits, identities and communities

Turning non-coders into no-coders, coach potatoes into runners and consumers into creators. Through action.

๐Ÿ Players

Creator Challenges

Writing Challenges

Health Challenges

Comfort Challenges

Lifestyle Challenges

Finance Challenges

๐Ÿ”ฎ Predictions

โ˜๏ธ Opportunities

๐Ÿ”‘ Key Lessons

  • Challenges drive the creator economy. Seth Godin ships a post each day. sends a report each week. Bad Unicorn builds a bad idea every two weeks. 
  • Effective challenges:
    • Have clear rules
    • Encourage sharing
    • Celebrate completion
    • Leave room for self-expression

๐Ÿ˜  Haters

โ€œChallenges are fads.โ€
Some still read 100 pages a day like Benjamin Franklin. We ignored the pee your pants challenge in this report.

โ€œConsistency over intensityโ€ฆ What if I make it too easy?โ€
Use the minimum effective dose and build momentum. In a perfect world, weโ€™d baseline each personโ€™s ability.

โ€œThe rice mountain challenge was inspired by the red paperclip challenge.โ€
Stew acknowledges that.                                                                                                                           

๐Ÿ”— Links

  1. Looking for challenges. Any examples? โ€” The tweet behind this report. 
  2. Atomic Habits โ€” Learn to build habits in order to build effective challenges. 
  3. Trends #0021 Gamification โ€” Design incentives and โ€˜stickyโ€™ experiences. 

๐Ÿ™ Thanks

Thanks to Jeremy Abraham (Spiffy), Neeraj Hirani (, Logan Johnson (, Christina Pashialis (ContentUK), Miles Beckler (, Daniel Hunter (#90DaysOfProse), Daniel Wulf (Wurst Circle), Max Haining (#100DaysOfNoCode), Dickie Bush (#Ship30for30) and Yarty Kim (Kick Ass Letters). We had a great time jamming on this report. 

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    What you’ll get:

    • 7 Creator Challenges (75% More)
    • 6 Writing Challenges (200% More)
    • 7 Health Challenges (250% More)
    • 5 Comfort Challenges (150% More)
    • 5 Lifestyle Challenges (66% More)
    • 4 Finance Challenges (300% More)
    • 4 Predictions (100% More)
    • 11 Opportunities (175% More)
    • 5 Key Lessons (150% More)
    • 10 Summarized Links (233%)

    With Trends Pro you’ll learn:

    • (๐Ÿ“ˆ Pro) How to launch a challenge for your brand?
    • (๐Ÿ“ˆ Pro) Where are internet challenges heading?
    • (๐Ÿ“ˆ Pro) Why are streaks powerful?
    • (๐Ÿ“ˆ Pro) How to use challenges to hire?
    • (๐Ÿ“ˆ Pro) How to customize challenges at scale?
    • (๐Ÿ“ˆ Pro) How to use challenges to sell?
    • (๐Ÿ“ˆ Pro) How to stay top of mind?
    • (๐Ÿ“ˆ Pro) How to optimize for consistency over intensity?
    • And a lot more…