Build in Public: Luck Surface Area, Ramen Profitability, Storytelling

The Trends.vc Build in Public NFT (#0084) from the Meta Trends collection.

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“Work with the garage door open.”

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๐Ÿ’Ž Why It Matters

Building in public helps you:

  • Validate ideas
  • Stay top-of-mind
  • Get fast feedback
  • Build connections with stakeholders


๐Ÿ” Problem

You need to break through noise to share your story.


๐Ÿ’ก Solution

Make a habit of sharing struggles, wins, milestones, questions and lessons.


๐Ÿ Players

People Building in Public


๐Ÿ”ฎ Predictions


โ˜๏ธ Opportunities


๐Ÿ”๏ธ Risks

  • Person > Persona โ€ข Don’t lose yourself while building in public. It’s easy to become obsessed with crafting narratives. Building in public is performative but find balance.
  • Copycats โ€ข Sharing success and strategies will lead to copycats. Feature parity is possible in SaaS. While creators and communities are categories of one.
  • Competitors โ€ข Oversharing can allow incumbents to frontrun your roadmap. Buffer, one of the most open companies, throws caution to the wind and shares their full roadmap.


๐Ÿ”‘ Key Lessons

  • Building in public has benefits beyond reaching customers. You can:
    • Recruit team members
    • Get fast feedback
    • Meet new friends
    • Find evangelists
    • Meet mentors
    • Find investors
  • Early followers become invested in your journey when you involve them by asking for feedback and sharing struggles. See the Endowment Effect.
  • Building in public works because transparency is scarce. We value authenticity and vulnerability. As Brenรฉ Brown says โ€œVulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it’s our greatest measure of courage.โ€


๐Ÿ”ฅ Hot Takes

  • If building in public feels like a job to you. It won’t last. Choose a strategy that you can maintain. Don’t like Twitter? No problem. Podcast or make videos.
  • Building in public is performative. Embrace it. Be authentic. Tell honest stories and build connections.


๐Ÿ˜  Haters

“What if people judge me?”
This is your ego talking. The bad news is that no one cares about you. The good news is that no one cares about you. We care about ourselves and our problems. Focus on providing value and sharing stories. Fear-Setting can also help you overcome stage fright.


“I don’t have any
followers. No one’s listening.”
Don’t try to boil the ocean. Join small communities and connect with people one-on-one. Highlight others’ work. Dickie Bush gained early followers by appreciating others.


“Building in Public? This sounds like
Bragging in Public.”
If you only share wins, this is bragging. And inauthentic. Share the ups and the downs.


๐Ÿ”— Links


๐Ÿ“ Related Reports


๐Ÿ™ Thanks

Thanks Arvid Kahl, Ashwin, Aaron Aalto, Nyssa Cromwell, Brian Casel, Maciej Cupial, Sharath Kuruganty, Fausto Sรก Teles, EK, Katt Risen, Shashank and Prabhjot Singh Lamba. We had a great time jamming on this report.


๐Ÿ“ˆ What else?

Trends PRO #0084 โ€” Build in Public has more insights.

What you’ll get:

  • 33 People Building in Public (135% More)
  • 4 Predictions (100% More)
  • 11 Opportunities (175% More)
  • 6 Risks (100% More)
  • 6 Key Lessons (100% More)
  • 5 Hot Takes (150% More)
  • 10 Links (233% More)

With Trends Pro you’ll learn:

  • (๐Ÿ“ˆ Pro) How to tell great stories?
  • (๐Ÿ“ˆ Pro) How to earn as you learn?
  • (๐Ÿ“ˆ Pro) How to grow your luck surface area?
  • (๐Ÿ“ˆ Pro) Which founder sold his company in 5 hours by building in public?
  • (๐Ÿ“ˆ Pro) Who reached ramen profitability by building in public?
  • (๐Ÿ“ˆ Pro) Who are the pioneers of building in public?
  • (๐Ÿ“ˆ Pro) Which new industries are building in public?


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