Growth Hacking: Invite-Only, Word-of-Mouth, Building Trust

NFT #0090 from the Meta Trends collection.

View on OpenSea

“The standard pace is for chumps.” – Kimo

Get Full Access to Trends Pro

❓ What You’ll Learn

  • How to find cost-effective ways to grow?
  • How to build a low-cost referral program?
  • How to increase your odds of virality?
  • How to reduce switching costs?
  • How to build backlinks?
  • How to lower customer acquisition costs?
  • How to get existing users to invite new users?

💎 Why It Matters

Marketing channels become competitive over time.

🔍 Problem

Traditional marketing channels are expensive.  
Google Ads cost per click range from $0.20 to $1,000.00+ depending on the keyword choice.

💡 Solution

Find cost-effective ways to get attention and convert customers.

🏁 Players

Growth Hacking Examples

Growth Hackers

Growth Hacking Tools

  • Hotjar • Understand user behavior
  • Zapier • Automate workflows
  • Ghostery • Find out which tools websites are using 
  • Wistia • Host videos and optimize user engagement
  • Ahrefs • Get traffic value and ranking of competitors
  • CrazyEgg • Survey, split test and understand user behavior
  • Unbounce • Hone your landing page through A/B testing

🔮 Predictions

☁️ Opportunities

🏔️ Risks

  • Too Many Channels • Limit the number of experiments that you run at once. Chasing too many channels at the same time leads to context switching and can lower your chance of success. 
  • Working in Silos • Open the floor for every team member while brainstorming growth hacks. Winning ideas can come from outside of marketing. An engineer at Pinterest optimized subject lines by 10% through automated tests.

🔑 Key Lessons

  • Most prospects see through gimmicks. Put your customers first.
  • Building a product is half of the battle. Figuring out who needs your product and how to reach them is the other half.

🔥 Hot Takes

😠 Haters

“These companies make growth hacking seem easy. How do these examples translate to other companies?” 
You’ll need to decide what makes sense for you. These are models. Try them and keep doing what works.

“Scraping seems illegal. Isn’t this an unethical growth tactic?”
If the data is public it’s yours, according to the US Supreme Court. You may decide to avoid web scraping. Competitors may decide that this is not off limits.

“Growth is great. But what if you’re pouring water into a leaky bucket? What about retention?”
Growth hacking should include experiments around retention. If you’re losing more users than you’re gaining. You’re not growing. 

🔗 Links

📁 Related Reports

🙏 Thanks

Thanks to Krish, Paul Martin, Stewart Townsend, Uwe Dreissigacker, Vishal Srivastava, Maciej Cupial, Ron Immink, Jwalant Patel, Yarty Kim, Theo Ohene, Anke Corbin and Ken. We had a great time jamming on this report.
✏️ Devin researched and wrote this report. Dru researched and edited this report.

📈 What else?

Trends PRO #0090 — Growth Hacking has more insights.

What you’ll get:

  • 30 Growth Hacking Examples (275% More)
  • 30 Growth Hackers (328% More)
  • 20 Growth Hacking Tools (185% More)
  • 8 Predictions (100% More)
  • 17 Opportunities (240% More)
  • 4 Risks (100% More)
  • 5 Key Lessons (150% More)
  • 11 Links (266% More)

With Trends Pro you’ll learn:

  • (📈 Pro) How to find your North Star Metric?
  • (📈 Pro) How to increase user engagement?
  • (📈 Pro) How to use web scraping to prospect and acquire customers?
  • (📈 Pro) How to launch successful contests and challenges?
  • (📈 Pro) How to use urgency to drive sales?
  • (📈 Pro) How to get the most of out freemium options?
  • (📈 Pro) How to use physical items to spur word-of-mouth marketing?
  • (📈 Pro) How are founders “hacking” the fundraising process?
  • (📈 Pro) How to leverage user-generated content to acquire customers?

Get Weekly Reports

Join 65,000+ founders and investors

    📈 Unlock Pro Reports, 1:1 Intros and Masterminds

    Become a Trends Pro Member and join 1,200+ founders enjoying…

    🧠 Founder Mastermind Groups • To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

    📈 100+ Trends Pro Reports • To make sense of new markets, ideas and business models, check out our research reports.

    💬 1:1 Founder Intros • Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

    🧍 Daily Standups • Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

    💲 100k+ Startup Discounts • Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.