This week’s Founder Finds includes:
💰 How to raise prices
🌊 The power of a difficult life
🚀 A Go-To-Market case study
📉 Decay of marketing channels
🧭 The role of developers in the AI era
➡️ And more…
🪶 Remember This
A bad plan is better than no plan.
🤓 Fav Finds
Tools, tweets and more from Trends Pro Members
🚀 How Clay Reached $100M ARR shared by Elie Steinbock
The Go-To-Market bets behind Clay’s path to $100M ARR
🧭 The New Identity of a Developer shared by Jd Fiscus
A report on how AI is reshaping the responsibilities of software developers
🌊 May Your Life Be Difficult shared by Philip Obosi
An essay on choosing growth over comfort
🏆 Trends Pro Member Wins
🧿 Dru Riley made HeadsUp learn from user feedback to share alerts that matter to you
🤖 Eddie Forson wrote about his 6 months with Claude Code
📺 Prabhjot Singh Lamba built a YouTube transcript downloader
🛠️ Knight posted a recap of his 2025 product weekends
📘 Read This
Why Does Every Marketing Channel Suck Right Now?
SEO takes too long, influencer spikes don’t convert, PR doesn’t scale, ads are too expensive and viral loops need a perfect product first. So how to grow?
- Focus on small channels: mini events, Facebook groups, small companies and your own network
- Don’t worry about scaling: in small channels response rates are higher and competition is lower
- Take brand risks: experiment, pivot and hit competitors directly
🛠️ Tools of the Week
👁️ LookAway — Relax your eyes and mind
🎨 UX Pilot — Build UI designs and wireframes with AI
⚡ M1-Project — Build your marketing strategy 10x cheaper
💬 Join the Conversation
Here’s what Trends Pro Members are talking about…
- (📈 Pro) Best blogging platforms
- (📈 Pro) Building LLM chatbot apps
- (📈 Pro) Best prompt engineering courses
❔ Ask Yourself
How Can You Raise Prices Without Losing Your Best Customers?
Most SaaS founders are terrified to raise prices.
Here’s how to raise prices while keeping customers happy:
- Focus on benefits over features. Show how your app saves time and money
- Time your price increase after ensuring customers are happy with stellar service in the months leading up
- Test with newest customers first, then inform older customers after successfully increasing prices with new converts
🔧 Try This
60 Seconds to Your First Competitive Insight
HeadsUp is an AI-powered competitive intelligence platform that watches your market 24/7.
It doesn’t just tell you what changed… It tells you what to do about it.
🏆 #1 Product of the Day on Product Hunt
Get 90 days of competitor intelligence in 60 seconds with HeadsUp:
- See what you’ve been missing (pricing, features, positioning)
- Know what to do about it, not just what happened
- Get weekly briefs summarizing what matters
See what you’ve been missing 👉 Try HeadsUp free
🍢 Trends Tribe
1-on-1 live meetups for Trends Pro Members.
- Make real connections
- Solve problems faster
- Help each other grow
Next meetup: January 19
The Most Popular Link From Last Week:
🎯 10X Positioning Framework
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