Trends #0034 โ€” Micro-Marketplaces

๐Ÿ” Problem

General marketplaces lack focus.

๐Ÿ’ก Solution

Micro-Marketplaces focus on a niche. And build an experience around it.

MarketplaceMicro-Marketplace
Monster.com (All Jobs)Remote Ok (Remote Jobs)
BizBuySell (All Businesses)MicroAcquire (SaaS Businesses)
Freelancer.com (All Freelancers)Unicorn Factory (NZ Freelancers)

MicroAcquire aims at SaaS businesses. Displaying recurring revenue, customer acquisition costs and number of customers.

BizBuySell is for all businesses. But food trucks don’t have recurring revenue.

๐Ÿ“˜ Terms

Marketplace
A business that connects buyers and sellers.

Micro-Marketplace
A marketplace that focuses on a niche. And designs around it. Leading to a better experience for buyers and sellers.

๐Ÿ Players

Micro-Marketplaces

(๐Ÿ“ˆ Trends Pro) Database of 50+ Micro-Marketplaces

๐Ÿ”ฎ Predictions

โ˜๏ธ Opportunities

๐Ÿ”‘ Key Lessons

๐Ÿ˜  Haters

“Your definition of a marketplace (a business that connects buyers and sellers) is wrong. What about managed marketplaces with inventory risk?
A business that connects demand and supply is also wrong. It includes wholesalers and retailers. ๐Ÿคทโ€โ™‚๏ธ Embrace imperfection.

“MDacne and Otter’s models aren’t perfect.”
Nothing is.

“Every category can’t have it’s own micro-marketplace.”
Maybe not. It’s a battle between the benefits of having everyone in one place (general) and the benefits of specific form factors (micro).

“You didn’t mention frequency, AOV, monogamy, take rates or critical mass.”
Look out for more on marketplaces.

“Micro-Marketplaces? These are vertical marketplaces.”
Sure. But can we admit? Alliteration is fun.

๐Ÿ”— Links

  1. Who’s building a marketplace? โ€ข The tweet behind this report.
  2. All Things Marketplaces โ€ข Fabrice Grinda on SaaS tools, curating and locking in supply.
  3. Hierarchy of Marketplaces โ€ข Sarah Tavel on the levels of marketplaces and what makes them special.

More Trends


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