Trends #0041 — Alternative Assets

Animation of a shape-shifting, iridescent, shiny structure

This is the free version of Trends PRO #0041 — Alternative Assets

Get Full Access to Trends Pro

🔍 Problem

Mainstream assets (stocks, bonds, real estate) tend to trade in efficient markets. It’s hard to find an edge when others have the same access and information.

💡 Solution

Alternative assets (tax deeds, sports cards, fine art) have access and information problems. They may be illiquid, volatile, hard to authenticate and value. But every problem presents an opportunity.

🏁 Players

  1. Wine
  2. Watches
  3. Art
  4. Facebook Groups
  5. Music Royalties
  6. NFTs
  7. Instagram Accounts
  8. Domain Names
  9. Whisky
  10. Spotify Playlists

🔮 Predictions

☁️ Opportunities

🔑 Key Lessons

😠 Haters

“You still haven’t defined an alternative asset.”
It’s easier to define what it’s not. An alt is not easily accessible (stocks), easily understandable (residential real estate) or mainstream (bonds). These tend to be hard to access (Birkin bags), understand (synthetics), illiquid (vintage cars) or new (NFTs).

All of these assets are liquid.”
Be careful with absolutes. Liquidity, to me, means that you can quickly buy and sell without taking a 30% haircut in fair market value. Sure, fire sales do happen.

“Non-cash-flowing assets can be a great store of value.”
This implies stability. If that holds true, sure.

“It’s against many terms and conditions to sell social media accounts.”
Big and small players wrap an account in an entity and sell the business. Not the account.

“Facebook, Instagram and Spotify? What about platform risk?”
Factor platform risk into your price.

Influencers affecting prices is immoral and illegal.”
Maybe. Maybe not. It’s also inevitable and hard to control. “Social investing” platforms like Public, Robinhood and Twitter put us in the age of shilling.

“Is this financial advice?”

“Alternative asset classes are missing.”
There are 50 more in Trends Pro.

🔗 Links

  1. Who should I talk to about alternative assets? • The tweet behind this report.
  2. Micro Private Equity • A report on buying and selling some of these alternative assets.
  3. Drop Culture • A look at what drives the price of non-cash-flowing assets.
  4. Equity Crowdfunding • The force behind fractional ownership platforms.
  5. DeFi • Decentralized finance will disrupt auctions, marketplaces and governments.

Thanks to Stewart Townsend, Daniel Hunter (, Emmett Armstrong (OnRamp Data), Logan Johnson, A.J. Lawrence, Peter Askew ( + +, Russell Lieberman (Atlan Inisghts), Vajresh Balaji (Fintech Democracy), Mushfiq (The Website Flipping Newsletter), Jeremiah Boehner (Tensor Social), John Crain (SuperRare), Ethan Jones (Tools for MGMT), Ace Chapman, Stefan von Imhof ( and Anthony Zhang (Vinovest). We had a great time jamming on this report.

Access Trends Pro

To save 2,000+ hours of market research, access all Trends Pro Reports and join our Trends Pro Community.

Become a Trends Pro Member

What you’ll get:

  • 60 Alternative Asset Classes (500% More)
  • Predictions (133% More)
  • Opportunities (125% More)
  • Key Lessons (166% More)
  • 12 Summarized Links (140% More)

With Trends Pro you’ll learn:

  • (📈 ProHow to examine alternative assets?
  • (📈 ProWhy are alternative assets being collateralized?
  • (📈 ProHow to profit without access to capital?
  • (📈 ProWhat’s happening to liquidity premiums?
  • (📈 ProWhat are the benefits of running an alt fund?
  • (📈 ProHow does digital art compare to physical art?
  • (📈 ProHow to limit volatility?
  • (📈 ProHow are mainstream assets becoming alts?
  • and a lot more…