Trends Pro #0031 — Marketing Funnels

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(📈 Pro) indicates exclusive Trends Pro insights

🔍 Problem

You need sales.

💡 Solution

Build a funnel to get attention, build trust and make offers. At scale.

🏁 Players

Companies

Funnel Stages

  • Top • Ads, Blog Posts, Postcards, Tweets, Interviews
  • Middle • Webinars, Emails, Case Studies, Growth Tools
  • Bottom • Live Demo, Trial, Store Visit, Consultation

🔮 Predictions

☁️ Opportunities

🔑 Key Lessons

😠 Haters

“I hate popups, promotions and perpetual ‘sales.'”
Don’t we all? But they work.

“Acquire customers based on AOV. Not LTV.”
This is a luxury. Your competitors (or lack thereof) determine your strategy. (Via Miles)

🔗 Links

  1. 17 Best Sales Funnel Examples • Small case studies ranging from Groupon to Grasshopper.
  2. How to Create a Marketing Funnel that Works • Pat Flynn earns $2 million a year from his podcasting course.
  3. 3 Sales Funnels That Earned Over $2,000,000 • Miles Beckler draws funnel maps with ads, one-time offers and upsells.
  4. (📈 Pro) AARRR Framework • A framework for growth. Based on acquisition, activation, retention, referral and revenue.
  5. (📈 Pro) Sales Funnel Explained â€¢ How to optimize your funnel as ad prices increase.
  6. (📈 Pro) The 19 Channels You Can Use to Get Traction • 19 entry points to your funnel. Part of Gabriel’s Bullseye framework.
  7. (📈 Pro) Swipe-Worthy — Inspiration for ads, sales pages, pop-ups and more.
  8. (📈 Pro) Sales Funnel Examples — BT has back-to-back upsells.
  9. (📈 Pro) Facebook Ads Library — What are your competitors doing? Get inspiration from long-running (profitable) ads.
  10. (📈 Pro) How Atlassian Used YouTube to Grow Their Marketing Funnel — Atlassian uses YouTube as a funnel entry point.

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